Red Oval Partner Awards

2019 IGA Red Oval Service Provider of the Year 

AR Marketing  

AR Marketing has been IGA’s preferred partner for turnkey social media services for a number of years now, but in 2018 they took the partnership a step further, leveraging IGA’s size and scale to develop, test, and launch a new high return social platform at a fraction of the cost retailers would pay anywhere else.

With this winning partner’s help, IGA now offers two great social programs to connect with shoppers and build brand awareness: a turnkey full-service option that includes full site management and custom-created posts, and the new lower-cost version that includes weekly posts promoting IGA’s national digital ad and engaging original content housed on IGA.com. 

2019 IGA CPG Red Oval Partner of the Year

Nestle Purina PetCare

Nestle Purina PetCare has been responsible for some of IGA’s most successful shopper-facing events and promotions. From the much-anticipated Purina Pet Photo Contest and the in-store “Big Picture” mural promoting pet month, to national and local savings and resources to support product merchandising, in-store events, and pet adoptions, this winning partner has made it their mission to help IGA retailers become the hometown proud choice for healthy happy pets.

Jump in with Both Feet Award

Post Consumer Brands

Post Consumer Brands joined the IGA family in the spring of 2018. An enthusiastic and engaged member from the start, this company rallied its entire marketing team to get behind IGA in a big way.

• taking active roles in everything from Rally sponsorship and the Red Oval Advisory Council to the National Digital Ad
• and generating ideas for upcoming retailer education, including a multi-media “Best in Class” cereal aisle designed to help retailers better merchandise breakfast offerings

Retailer Insights & Education Award

Nielsen

Nielsen has been instrumental in helping IGA provide its retailers with the information and resources we need to better meet shopper needs. Over the course of the past year, Nielsen has played an ongoing role in the development of the IGA National Digital ad, funneling data on sales trends that helps us build the most impactful offers possible. Likewise, the company has been a key partner in the development of The IGA Minute weekly newsletter, offering insights into categories and retail trends that enable us to create original editorial content that brings awareness to our brand, and keeps our retailers informed about obstacles and opportunities coming their way.

Best Consumer Marketing

Bel Brands

Bel Brands initiated a comprehensive shopper-facing marketing plan in 2018 that included: 

• high-value offers in the National Digital Ad
• great content like recipes, blogs, and shopper facing sweepstakes for the iga.com website
• And lots of instore and online resources for IGA retailers to help encourage trial, ranging from POP and social posts to sales insights for IGA retailers

New Product Innovation

Pinnacle Foods/Conagra

Pinnacle Foods/Conagra was the pilot company in our IGA Learning Bite program, working with us to create an educational video to help IGA retailers promote their new Duncan Hines Perfect Size for One mug cakes. The resulting video created a road map not only for using this innovative new product to increase sales in the baking aisle, but also for other Red Oval partners looking to provide category and merchandising insights around their own new product launches.

Above & Beyond Award

DG Graphics

DG Graphics has been an essential part of the IGA team for more than a decade, working with IGA to promote programs and resources in a way that helps everyone involved understand and embrace the value. Most recently, this small, family-owned company put together an affordable comprehensive sign kit that would make it possible for all our retailers to tell our “Local Equals Fresh” brand story in a way that excites shoppers.