Retail Standards

National Brand Standards

Columbus IGA storefront

Is Your Store all it Could Be?

And how would you know? Most independents run great grocery stores, but it is often hard to know for sure what you do right—and where you have room for improvement. Being part of IGA means you can benchmark your store against the IGA average. It means periodic scores on everything from customer service to merchandising to operational excellence. And it means tools to help you understand your shopper's needs, and how to meet them. In short, it means a partner willing to help you improve wherever you need help.

IGA Assessment Program

Not sure what shoppers really think about your store? Wondering how your shopper service stacks up with the competition? 

IGA's Assessment Program, created in partnership with, gives you the insight you need to see your store from the shopper’s perspective.

The goal of the Assessment program is first and foremost to measure the “shopability” of your store by showing you what your shoppers see and experience in your store, and giving you the feedback you need to continually improve on that experience.  

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IGA Five Star Recognition

IGA Five Star Recognition

Based on annual store assessments, IGA Five Star recognizes the IGA retailers working diligently with their teams to achieve high standards in presentation and operation of their stores, and serve their shoppers with a customized, local shopping experience. And now with improved Assessment criteria and a new Platinum level of recognition, Five Star will be an even better gauge of your ability to meet shopper needs.

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Store Level Insights


Customer Feedback Program

For the last several years, IGA has been using a monthly sweepstakes on to encourage direct feedback from IGA shoppers about their shopping experience.  Shoppers answer survey questions in exchange for a chance to win in a drawing for free IGA product, and IGA retailers are notified via email when shopper feedback has been received.

As we work to refine all the resources available for managing your shopping experience, improving this Customer Feedback experience for both shoppers and IGA retailers is an important next step. We will be discontinuing the existing Customer Feedback program and the monthly sweepstakes at the end June, and developing a more efficient and effective feedback system that will:  

  • Encourage shoppers to engage more frequently, simplify collection, and provide more useful analysis of their shopping experience, and how/if their needs were met.
  • Provide you with more detailed and actionable information surrounding that feedback.

All winners will be honored before the survey is discontinued. We ask you to remove the current link from on your ticket and web page, and stay tuned to your email for additional updates on the new program, coming your way soon.

Shopper Experience Resources

IGA Way to Care logo

IGA Way to Care

IGA retailers are uniquely positioned to meet the needs of individuals in their communities with insight into shoppers lives and the freedom to cater service and offerings to meet shoppers’ needs. IGA Way to Care, a comprehensive behavioral-based training and culture-development program, provides you with the tools you need to deliver an extraordinary experience to every shopper.


IGA Way To Care training, meeting, measurement, and benchmarking tools help you create and sustain a culture that fosters a sincere, authentic approach to team member and shopper engagement.

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