Retail Standards

National Brand Standards

Columbus IGA storefront

IGA Store Assessment Survey (SAS)

The Store Assessment Survey, an annual store standard assessment conducted in all IGA-branded stores by a trained evaluator, protects and strengthens the value of the IGA identity by ensuring all stores bearing the IGA logo meet acceptable standards. 

Process

  • All stores receive an annual unannounced standards assessment conducted by a trained evaluator.
  • Stores performing below the minimum acceptable level receive a follow-up assessment.
  • Stores still below minimum standards after a follow-up assessment are notified that they must improve within a given timeframe or risk losing their IGA License.
IGA Five Star Recognition Logo

IGA Five Star Recognition

Based on annual store assessments, IGA Five Star recognizes the IGA retailers working diligently with their teams to achieve high standards in presentation and operation of their stores, and serve their shoppers with a customized, local shopping experience.

Process

IGA is proud of these leading IGA Retailers, recognizing each of them for their leadership and designating their stores as “IGA Five Star Stores” with a complete shopper-facing marketing toolkit.

Stay tuned for more information about the 2019 IGA Five Star program.

Store Level Insights

couple grocery shopping in produce section

Customer Feedback Survey

Get direct feedback from your shoppers about their shopping experience with a web-based shopper survey.

Process

IGA conducts a monthly sweepstakes drawing for free IGA product to incentivize shopper participation in a simple web-based questionnaire promoted on www.iga.com. Retailers are notified when shopper feedback has been received for their store through a reporting dashboard. 

IGA receipt

Get Started

Invite Feedback

  • Add a message to the sales receipt inviting customers to visit www.iga.com to share comments and suggestions. Wording on your sales receipt could be something like:

“YOU COULD WIN $50 WORTH OF IGA EXCLUSIVE BRAND PRODUCT COUPONS BY COMPLETING A BRIEF SURVEY ABOUT YOUR VISIT TO OUR STORE AT WWW.IGA.COM."

Follow Through

  • Promptly review all feedback and take appropriate steps to address customers’ issues.

Communicate Back

  • Let customers who communicate with you know that their feedback is appreciated. The program makes it easy to reply via email.



Shopper Experience Resources

IGA Way to Care logo

IGA Way to Care

IGA retailers are uniquely positioned to meet the needs of individuals in their communities with insight into shoppers lives and the freedom to cater service and offerings to meet shoppers’ needs. IGA Way to Care, a comprehensive behavioral-based training and culture-development program, provides you with the tools you need to deliver an extraordinary experience to every shopper.

Process

IGA Way To Care training, meeting, measurement, and benchmarking tools help you create and sustain a culture that fosters a sincere, authentic approach to team member and shopper engagement.

Learn More