Meet IGA International Retailer of the Year Bob Rybick
To open the 2021 IGA Global Rally, IGA CEO John Ross visited Geissler's Supermarket IGA's Somers, Connecticut and chatted with International Retailer of the Year and Geissler's President and CEO Bob Rybick about what sets the seven-store chain apart from other stores, including national chains.
Rybick is the fourth generation to run the store, which he does with his brother and four cousins. Founded in 1923 by his great grandfather A.F. Geissler, the small general store expanded to multiple locations under Geissler's daughter and son-in-law, and later his grandsons. Rybick says they became an IGA member about 20 years ago, first because of the private label brand, but now take advantage of IGA's programs that help them compete with other chains.
Watch the session to hear Rybick talk about Geissler's history and how they're using programs like IGA's digital circular and Local Equals Fresh branding and signage to differentiate.