Independent Retailing in the New Normal

    The pandemic has changed so much about the way we do business—and also about the way shoppers behave. Learn about independent retailing in the new normal when you watch the 2020 IGA Global Rally Virtual Conference in it’s entirety, or look to the agenda below to find the sections that interest you most.

    Agenda and Resources


    Welcome to Lenoir, NC and the IGA Global Rally! 

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    Sustaining Growth Beyond COVID

    IGA CEO John Ross shares insights about how COVID-19 has changed shopper behavior with a shift toward local community stores, the lasting impact it will have on our business and the next generation of shoppers, and what we can do to earn and keep the sales we’ve gained through COVID and beyond.

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    • Watch a Recent Webinar on Pandemic Forecasting

    Digital Media: Is it Finally Time to Let Go of the Weekly Circular?

    Learn how National Digital Ad 2.0’s new rich media functionality, local ad customization, and geo-targeted ad structure are helping independent retailers secure national shopper marketing dollars, promote their local point of difference, and engage both new and existing shoppers.

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    • Schedule Consultation

    eCommerce: The Next Frontier for Grocery

    For independent grocers, the pandemic has moved eCommerce from a "we'll get to that someday" wish list item to a requirement for staying competitive in the new normal. Learn how you can win with eCommerce as a panel of IGA retailers share insights about the adoption of online shopping during COVID, what works and what doesn’t, and the impact eCommerce has had on their shopper loyalty, acquisition of new shoppers, and overall sales.

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    International Leadership Roundtable

    Hear from IGA’s global leadership how COVID-19 has impacted everything from their way of life to employee and shopper behaviors, and get predictions for what the future holds for independent grocery retailing around the world.

    A Message from IGA China

    Tribute to Tom Haggai

    Celebrating the life and legacy of IGA Chairman Emeritus, Dr. Tom Haggai.

    Using Analytics to Chart Your Course in the New Normal: Understanding Your Trade Radius

    Learn how IGA’s new state-of-the-art mobile analytics tools can help you better understand your competition, identify where increased COVID sales are coming from, and make simple and affordable improvements that will help you hold on to sales post-COVID.

    Driving Private Label Sales: Best Practices from Best-in-class Retailers

    Discover how IGA Exclusive Brand’s new look, visual merchandising, and marketing strategies are giving the line new appeal to inspiration-starved home chefs and cash-strapped shoppers alike, and hear from a panel of IGA retailers who are using best-in-class private label practices to drive independents’ traditionally low private label sales to the national average and beyond.

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    Keeping Shoppers Beyond COVID: Increase Buying Confidence

    See how best practices for in-store merchandising and online shopper marketing combine to create an omni-channel experience that educates and engages shoppers, making your store their first choice in every category.

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    • See Family Meals Made Easy Schedule
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    • Refresh your store signage + decor!

    Issues to Solve for Independent Grocers in the U.S.

    Find out from NGA CEO Greg Ferrara what government relationship issues will impact independent retailers as the pandemic and an unstable political climate continue.

    • Donate to the NGA Fund for Fair Competition

    Reinvesting for the Future: Do it Now!

    John Ross closes with a call to action for independent retailers to reinvest in their businesses, and answers audience questions.