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The pandemic has changed so much about the way we do business—and also about the way shoppers behave. Learn about independent retailing in the new normal when you watch the 2020 IGA Global Rally Virtual Conference in it’s entirety, or look to the agenda below to find the sections that interest you most.
IGA CEO John Ross shares insights about how COVID-19 has changed shopper behavior with a shift toward local community stores, the lasting impact it will have on our business and the next generation of shoppers, and what we can do to earn and keep the sales we’ve gained through COVID and beyond.
Learn how National Digital Ad 2.0’s new rich media functionality, local ad customization, and geo-targeted ad structure are helping independent retailers secure national shopper marketing dollars, promote their local point of difference, and engage both new and existing shoppers.
For independent grocers, the pandemic has moved eCommerce from a "we'll get to that someday" wish list item to a requirement for staying competitive in the new normal. Learn how you can win with eCommerce as a panel of IGA retailers share insights about the adoption of online shopping during COVID, what works and what doesn’t, and the impact eCommerce has had on their shopper loyalty, acquisition of new shoppers, and overall sales.
Learn how IGA’s new state-of-the-art mobile analytics tools can help you better understand your competition, identify where increased COVID sales are coming from, and make simple and affordable improvements that will help you hold on to sales post-COVID.
Discover how IGA Exclusive Brand’s new look, visual merchandising, and marketing strategies are giving the line new appeal to inspiration-starved home chefs and cash-strapped shoppers alike, and hear from a panel of IGA retailers who are using best-in-class private label practices to drive independents’ traditionally low private label sales to the national average and beyond.