InnoMark Communications is a fully integrated Visual Marketing company. Opened in 1991, we have since grown to include display manufacturing facilities and design centers in Ohio, Indiana, Pennsylvania, California, and New York. InnoMark is one of the nations first full-circle retail merchandising solutions companies, offering professional in-house capabilities from concept and design engineering to project management, manufacturing, and fullfilment including inventory management. Our customers include corporate leaders in the brand and retail industries and InnoMark is proud to have shared several industry award winning recognitions from completed customer collaborations and implementations.
Post Covid-19 consumer trends in the grocery market and how the current new IGA decor program can contribute to the impressive statistics:
- 44% Spend more money each visit
- 40% Shop at fewer stores
- 32% Had shorter shopping trips
- 24% Send only one person to shop (instead of 2+ pre-pandemic)
The IGA Local reFRESH décor package can be linked to the shorter shopping trip statistic. The department headers and wayfinding signage allow shoppers to quickly and easily navigate the store and find the products they are looking for. Facilitating these tasks should enable consumers to get in and out of stores quickly. Also, a cleaner, refreshed look can give the physical impression of cleanliness (at a time when sanitization and value are key benefits).