IGA Partner Directory

    Based out of St. Louis, MO and for over 90 years, we've been guided by the belief that pets and people are better together. The reason we're so invested in the quality of our food is because we love pets as much as you do. You'll find pets in our homes, and even sitting by our feet as we work in our offices.

    Our Passion for Pets pushes Nutrition first and forward. We craft 99% of our pet products in the U.S. so we can keep a close eye on every step of the process. We know exactly what goes into every batch, who made it, when it was made and where it’s going. We also pride ourselves in forging partnerships in the pet welfare world and raising awareness of what pets truly need. After all, we've seen firsthand how powerful the bond with a pet can be, and the many unique ways that pets can strengthen our families and bring our communities closer.

    Our quest to drive pet nutrition forward and conduct industry-leading research on the wellbeing of pets pushes our company to do more year after year. We work hard for your pets every day, and we love doing it.


    • Purina ONE Dry Dog is now the 2nd largest Dry Dog Brand at IGA (behind only Dog Chow) and has grown +26% in the last 52 weeks while the entire Dry Dog segment has been flat
    • IGA growth in Purina ONE Dry Dog is outpacing the remaining market (+26% vs +10%)
    • Purina ONE Dry Dog is +9.4% Nationally and has increased it’s $ Share 1.5 pts to 13.5% of all Dry Dog $’s
    • Below are the key SKUs that IGA Retailers should carry everyday of Purina ONE Dry Dog and Dry Cat ranked by importance to the segment

    Rank of Distribution Importance

    Item UPC

    Item Description

    Size Range

    % Chg vs LY Latest 24wks

    1

    1780014937

    ONE SMARTBLEND CHKN RICE 16.5LB

    12.1-20.0 LB

    9.4%

    2

    1780014940

    ONE SMARTBLEND LAMB RICE 16.5LB

    12.1-20.0 LB

    25.3%

    3

    1780014929

    ONE SMARTBLEND SMALL BITES BEEF RICE 16.5LB

    12.1-20.0 LB

    55.4%

    4

    1780057309

    ONE SMARTBLEND LAMB RICE 4LB

    0-5.0 LB

    17.6%

    5

    1780015452

    ONE TRUE INSTINCT TRKY VEN 15LB

    12.1-20.0 LB

    68.6%

    6

    1780057312

    ONE SMARTBLEND LAMB RICE 8LB

    05.1-12.0 LB

    21.2%

    7

    1780047555

    ONE SMARTBLEND CHKN RICE 4LB

    0-5.0 LB

    -10.8%

    8

    1780014941

    ONE SMARTBLEND LAMB RICE 31.1LB

    20.1-32.0 LB

    10.0%

    9

    1780047568

    ONE SMARTBLEND CHKN RICE 8LB

    05.1-12.0 LB

    4.1%

    10

    1780014920

    ONE SMARTBLEND HEALTHY WEIGHT 16.5LB

    12.1-20.0 LB

    79.2%

    11

    1780014922

    ONE SMARTBLEND LARGE BREED CHKN 16.5LB

    12.1-20.0 LB

    16.6%

    12

    1780017251

    ONE TRUE INSTINCT GF CHKN SWT PTT 12.5LB

    12.1-20.0 LB

    10.4%

    13

    1780014932

    ONE SMARTBLEND VIBRANT MATURITY CHKN 16.5LB

    12.1-20.0 LB

    90.2%

    14

    1780015456

    ONE TRUE INSTINCT TRKY VEN 7.4LB

    05.1-12.0 LB

    8.8%

    15

    1780014924

    ONE SMARTBLEND LRG BRD PUPPY CHKN 16.5LB

    12.1-20.0 LB

    44.8%

    16

    1780017744

    ONE TRUE INSTINCT GF BEEF SWT PTO 12.5LB

    12.1-20.0 LB

    37.9%

    17

    1780057066

    ONE SMARTBLEND HEALTHY WEIGHT 8LB

    05.1-12.0 LB

    63.2%

    18

    1780017977

    ONE SMARTBLEND SMALL BREED LAMB RICE 7.4LB

    05.1-12.0 LB

    152.2%

    19

    1780018338

    PURINA ONE HIPRO 15 LB

    12.1-20.0 LB

    NEW

    20

    1780046404

    ONE SMARTBLEND SMALL BITES BEEF RICE 4LB

    0-5.0 LB

    -0.6%