IGA Partner Directory

    Winning Products from Post


    Post Covid-19 Consumers are looking for familiar comfort brands and value:

    • Unique product with favorite cereal flavors—in a new convenient package
    • These trusted brands make trial low risk for shoppers.
      • Consumer Trial interest for Pebbles = 93%
      • Consumer Trial interest for Honeycomb = 92%
    • More consumer value, oz per package & price vs competitive snacks
    • Drives incremental category purchases based on usage occasions-top 5 usage occasions center around snacking and on-the-go
    • Moms are especially interested in buying this product and plan to buy it more frequently than RTE cereal


    Dunkin’ is the #1 trusted brand and named #1 for consumer loyalty:

    • 13 consecutive years of #1 coffee chain by consumers***
    • Delivers the comfort and taste adults crave
    • Strong promotional plan to support trial

    Consumer interest is unmatched:

    • Has unprecedented purchase intent
    • After trying one variety, interest is high in trying the other variety: 69% (top 2 box purchase Intent)
    • Top scoring concept in Nielsen consumer screening

    Learn more about these strong new products in this PDF.