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    J.M. Smucker  (1)

    About The J.M. Smucker Co.

    At The J.M. Smucker Co., it is our privilege to make food that appeals to each generation of people and pets  with products found in 90 percent of U.S. homes and countless restaurants. This includes a mix of iconic brands consumers have always loved such as Folgers®, Jif® and Milk-Bone® and new favorites like Café Bustelo®, Smucker’s® Uncrustables® and Rachael Ray® Nutrish®. We are focused on continuing to grow our business and the positive impact we have on all of those who count on us.  

    About the New Brand Identity

    “Given our ambitions of continued transformational growth, it is important our identity reflect the Company we’ve grown to become and the one we aspire to be,” said Mark Smucker, President and Chief Executive Officer, The J.M. Smucker Co. “Our new identity will aid our efforts to attract additional talented professionals, reinforce our category expertise with customers and suppliers and create greater awareness of the value we bring to our partners helping to spur new opportunities.” 

    “We have a tremendous portfolio of brands, products that appeal to every generation of consumers and employees who are passionate about operating responsibly,” added Smucker. “With this new identity, we are able to shine a light on what makes us unique and give people a reason to learn more about how we’re using our business to positively impact people and pets.”  


    For more than a century, the Company has been synonymous with the best jams, jellies and preserves in the world. While incredibly proud of that heritage, we knew there were opportunities to bring our expertise to new categories and better serve consumers, so we took bold steps to realize that aspiration.

    Two decades later, we still make the best fruit spreads in the world, but also some of the best peanut butter, snacks, coffee and pet food.

    With this growth, we recognized the need to redefine what The J.M. Smucker Co. means to our constituents. This is reflective not just of our business growth, but how that success allows us to positively impact our employees, the communities we’re a part of and the planet.

    The result is a new corporate brand identity and a formalization of our commitment to help support solutions for society’s pressing issues.

    ©2020 The J.M. Smucker Co. All rights reserved. ©/TM/® Big Heart Pet