Sessions & Speakers

Register today!

Register Now

    Welcome to the IGA Rally

    IGA Welcome Registration

    1:00 PM – 5:00 PM
    Delta Pavilion | Delta A Registration Desk

    IGA Welcome Registration

    7:00 AM – 5:30 PM
    Delta A Registration Desk

    Leadership Journey Workshop

    8:00 AM – 11:00 AM
    Magnolia Mezzanine | Hermitage A&B

    Paulo Goelzer
    President Ph.D. Retail Learning,
    IGA Coca-Cola Institute

    IGA’s first-ever Rally workshop just for retailers and managers, the Leadership Journey Workshop is designed to help established and up-and-coming managers challenge old assumptions, transform the store to meet new market demands, and develop the next generation of leaders for your store. IGA retailers, bring your rising stars with you to the Leadership Journey Workshop, where they will hone both their management skillsets and their leadership behaviors in this 3-part session: 

    • Managing with Efficiency. Leading with Influence. IGA Coca-Cola Institute President Paulo Goelzer sets the stage for the day’s Leadership Journey by exploring the difference between managing and leading—and the role that both play in a successful business.
    • Lead – Engage – Grow. Leadership expert Kyle Swanson, who spent 10 years designing and deploying learning and development programs to drive employee and customer engagement for Harley-Davidson, will show how to lead a team with a shared vision that inspires, motivates, and empowers each associate.
    • Best Practice of Highly Effective Managers. Russ Greenlaw, vice president of operations at Adams Hometown Markets, will share insights from his experience managing multiple stores, and explore management tactics that are working for some of IGA’s most successful store managers during a panel of IGA’s manager award winners.

    Winning with IGA! Promote – Market – Sell the Alliance

    For LDC's Only

    8:30 AM - 10:30 AM
    Delta Island F

    These are NEW AND EXCITING times at IGA; this meeting will help LDC business development counselors and sale associates learn how to market, and sell the Alliance!  Providing support, programs and tools retailers need in today’s changing marketplace.

    Learn our new sales strategies and how we are growing the Independent Grocers Alliance across America.

    If you haven’t registered for the Rally, there is still time.  However, our room block is almost full so book your room today.

    If you’re not attending the Rally this year, please forward this to others that can attend from your organization.  This will be a great meeting you don’t want to miss.

    Please confirm your attendance to Nancy Vicelli at

    Let’s learn together, work together and WIN together


    11:30 AM – 12:45 PM
    Water's Edge Upper Plaza
    Proudly Sponsored by:

    Welcome & Opening

    1:00 PM – 1:10 PM
    Delta A Ballroom

    John Ross President & CEO, IGA INC
    Proudly Sponsored by:
    The Coca-Cola Company

    The Future of Grocery

    1:10 PM – 2:00 PM
    Delta A Ballroom

    Learn about the current and upcoming trends and innovations that will put independents in a better position to win and hear from a panel of award-winning IGA about how they are preparing for the future.

    Grocers & Government: What You Need to Know

    2:00 PM – 2:15 PM
    Delta A Ballroom
    John Ross
    Greg Ferrara CEO NGA

    Find out how governmental policy in 2020 and beyond will affect your business in this discussion with John Ross and National Grocers Association (NGA) CEO Greg Ferrara.

    Refreshment Break

    2:20 PM – 2:40 PM
    Delta A Lobby
    Proudly Sponsored by:
    The Hershey Company

    The Future of Food

    2:40 PM – 3:00 PM
    John Ross

    IGA CEO John Ross shares insights on the radical changing nature of food, exploring how science will drive innovations in the food we eat.

    Retailing for Socially Responsible Shoppers Panel

    3:00 PM – 3:30 PM


    Social responsibility in the food industry is taking center stage as more and more shoppers focus their purchasing decisions on products and brands that bring about positive change. Hear from a panel of brand leaders who are helping grocers optimize their business with innovative, socially responsible offerings and business solutions.

    IGA Innovation Showcase

    3:30 PM – 5:00 PM
    Delta A Ballroom

    Attendees close out the day with a trip to the IGA Innovation Showcase, an immersive and interactive a learning experience that brings vendor partners and retailers together with one key goal in mind: giving IGA retailers a list of ideas they can implement immediately to better their business. Like a trade show, at the Innovation Showcase, you’ll be able to talk to suppliers, vendors, and partners about innovative offerings and services. Unlike a trade show, you won’t have to be working a deal sheet; you’ll instead have the opportunity to learn the best practices that are helping retailers like you grow their sales and improve their business overall.
    Category Insights: Proven tactics for increasing sales in key categories like pet, baby, beer and more.
    Business Optimization: Ideas for optimizing your business, from analyzing your operations to turnkey co-branding opportunities that increase profits.
    Marketing & Branding: Best practices for reinforcing your Local Equals Fresh point of difference, from signage and apparel to new store décor and social media content.

    IGA Welcome Reception

    5:30 PM – 6:30 PM
    Magnolia Courtyard

    Proudly Sponsored by:
    Anheuser-Busch, Inc.
    E&J Gallo Winery

    Dinner by Individual Arrangement

    IGA Good Morning Breakfast

    7:00 AM to 8:00 AM
    Water’s Edge Upper Plaza

    Proudly Sponsored by:
    Post Consumer Brands
    The J.M. Smucker Company

    Welcome Registration

    7:00 AM to 4:30 PM
    Delta A Registration Desk

    IGA Innovation Update

    8:00 AM to 8:20 AM
    John Ross & The Global Team

    John Ross and IGA’s US and global teams provide an update on core programs being executed around the globe to address shoppers changing needs, from new branding elements and a revitalized private label program to e-commerce, digital offers, and overall category redesigns.


    8:20 AM to 8:40 AM
    Joel Widmer
    Manager, Creative Services

    Private Label

    8:40 AM to 9:00 AM
    Robin VanDenabeele
    Director, Exclusive Brands

    Digital & Ecommerce

    9:00 AM to 9:20 AM
    Sarah Rivers
    Manager, Digital Marketing

    Category Best Practices

    9:20 AM to 9:50 AM
    Heidi Huff
    Senior Director, Red Oval Partnerships

    Innovation Showcase Opens

    Delta A Ballroom
    Best Practices Theatre Schedule

    10:00 a.m. – 11:00 a.m. Category Presentations
    11:00 a.m. – 12:00 p.m. Marketing Presentations


    12:00 PM- 1:00 PM
    Water’s Edge Upper Plaza

    Increasing Sales, Margin, & Profit with IGA’s Business Optimization Program

    Doug Fritsch
    SVP, Retail & Business Development


    1:00 PM to 1:30 PM
    Delta A Ballroom

    Learn how IGA's new Business Optimization Program combines shoppers' demographics and behaviors with your own store-specific sales data to help you make educated business decisions for everything from advertising, marketing, and merchandising to long term planning goals, and from a panel of IGA test retailers who saved in excess of $10,000 annually on weekly ad costs working with ADvay to create a media plan that better reflects their customers' media consumption.

    Retailer Best Practice Finalists Presentation


    Hear firsthand from IGA retailers best practice finalists about the innovative ideas that are helping drive department sales, solve operations obstacles, differentiate their stores, and keep shoppers coming back, and place your vote for the top three winners!

    Refreshment Break

    2:30 PM to 3:30 PM
    Delta A Lobby
    Sponsored by Mondelez International

    Ransomware in Retail

    3:30 PM to 4:00 PM
    Delta A Ballroom

    With over 4,000 attacks daily, ransomware can cripple an independent grocer’s POS system and business. Find out the preventative steps you need to take to cut your risk of an attack by 80 percent and learn what to do if you’re hit.

    Presentation of Retailer Awards

    4:00 PM to 4:30 PM
    Delta A Ballroom

    Be there for the presentations of IGA’s top three best practices of 2020 and the President’s Awards for Innovation.


    Dinner by Individual Arrangement

    IGA 2020 International Awards of Excellence Brunch

    8:30 AM – 12:30 PM
    General Jackson Showboat

    Join us at the IGA Awards of Excellence Brunch to celebrate our elite 2020 International Awards of Excellence recipients. IIGA 2020 Awards Brunch is included with your IGA Registration Fee)

    Proudly Sponsored by:
    The Coca-Cola Company

    Buses will depart from the Magnolia Lobby Portico beginning at 8:15 AM

    Guests will board the General Jackson beginning at 8:30 AM

    At 9:00 AM the General Jackson will Depart Dock/Safety Announcement

    The U.S. Coast Guard has mandated that all passengers be subject to a bag check prior to boarding the vessel.

    Stay connected

    Downloading the Attendhub app.



    For more help learn more on our instruction page