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The baby and childcare categories are poised for growth, with changing consumer needs driving a preference for premium products. Ensure your merchandising is ready for new and existing parents with these tips from Kimberly-Clark.
Make it easier for parents to shop by focusing on these four core activities:
It's crucial to capture consumers early in their journey, even before they have a baby, to increase retention and shopper loyalty. After all, basket size doubles when the baby arrives.
Want to learn how to drive more sales in Baby? Watch the webinar 3 Ways to Drive Sales in the Baby Category.