Boost Sales and Win $250 in the 2021 Hellmann's Big Game Display Contest

Jan 20, 2021

On February 7, 2021 IGA shoppers across the country will be tuning in to the Big Game. The viewing parties may be smaller, but many households will be looking to turn this TV event into a special day, so now's the time to start planning your in-store display to make your store the ultimate game day snacking destination! Luckily, Red Oval Partner, Hellmann’s® carries best-in-class products that make some mouthwatering dips your shoppers won't be able to resist.

From January 24, 2021 through February 12, 2021, your store can enter the Hellmann's Big Game Display Contest by creating your own in-store display featuring Hellmann’s/Best Foods and Lipton Recipe Secrets for a chance to win $250!

Here’s how it works:
  • Start planning your big display! For inspiration, check out these Game Day recipes created by Hellmann's, and these recipes on
  • Build your in-store display starting January 24, 2021 and sit back and watch your sales increase (on average display events boost sales 4-5 percent)!
  • When you're ready, snap some pictures of your display and submit your store's Big-Game inspired display photos by February 12, 2021.
  • Four winners will be selected and receive $250! The more creative your display, the better your chances to win.

Enter Display Contest

National Digital Ad Offers:

This contest is supported by these shopper offers running January 24–February 6 in the National Digital Ad:

  • $1 Off (2) Hellmann's/Best Foods (30oz)
  • $0.50 Off (2) Lipton Recipe Secret Mixes
  • $5 off $15 purchase of Unilever products (digital rebate)

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