How to Promote IGA Private Label Coffee

IGA's private label coffee program treats IGA shoppers to great tasting coffee at an affordable price from a brand they already trust: IGA. Ensure your shoppers discover IGA private label coffee with these promotional tips. 

1. Promote your brand
   IGA customers are very brand loyal.
2. Support your brand as a destination in the coffee category
   Offer several SKUs on the shelf for each of the bags and Kcups, as well as shippers. Show that the IGA Brand sets a presence as a strong brand in the category with several options in packaging and flavors.
3. Seasonal in and outs in the IGA Brand
   For example include 48-count Pumpkin Spice Kcups in the fall and the 12 Coffees of Christmas Kcup gift sets during the holidays.