Did you know that Clif Bar is the number one brand in dollar sales? It’s also the number one entry point brand for new category buyers and the number one brand in spend per trip with the largest buy rate in the category.
Retailers can take advantage of the Clif Bar brand’s popularity by stocking their must-have SKUs.
For nutritional bars, include these must-haves in your next order:
Clif Chocolate Chip
Clif Crunchy Peanut Butter
Clif White Chocolate Macadamia Nut
Clif Chocolate Brownie
Builders Chocolate Peanut Butter
Builders Chocolate Mint
Luna Lemon Zest
Luna Chocolate Peppermint Stick
Clif Nut Butter Filled Chocolate Peanut Butter
Clif Nut Butter Filled Peanut Butter
Stock these wholesome–granola set SKUs as well:
ZBAR Chocolate Chip
ZBAR Iced Oatmeal Cookie
ZBAR Peanut Butter Cookie
To further drive incremental sales, leverage racks and end caps to attract shoppers to the snack aisle. Use the tactics outlined in the image below for the best setups.