Stock Clif Bar's Must-Have SKUs to Attract Snackers to Aisle

Mar 12, 2020

Did you know that Clif Bar is the number one brand in dollar sales? It’s also the number one entry point brand for new category buyers and the number one brand in spend per trip with the largest buy rate in the category. 

Retailers can take advantage of the Clif Bar brand’s popularity by stocking their must-have SKUs. 

For nutritional bars, include these must-haves in your next order:

  • Clif Chocolate Chip
  • Clif Crunchy Peanut Butter
  • Clif White Chocolate Macadamia Nut
  • Clif Chocolate Brownie
  • Builders Chocolate Peanut Butter
  • Builders Chocolate Mint
  • Luna Lemon Zest
  • Luna Chocolate Peppermint Stick
  • Clif Nut Butter Filled Chocolate Peanut Butter
  • Clif Nut Butter Filled Peanut Butter

Stock these wholesome–granola set SKUs as well:

  • ZBAR Chocolate Chip
  • ZBAR Brownie
  • ZBAR Iced Oatmeal Cookie
  • ZBAR Peanut Butter Cookie

To further drive incremental sales, leverage racks and end caps to attract shoppers to the snack aisle. Use the tactics outlined in the image below for the best setups.

Clif Bar Merchandising


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