As the number one house of brands in aisle and growth across multiple categories, Danone products are a must-stock in every grocery store. The brand's mission, to bring health through food to as many people as possible, aligns directly with Americans' prioritizing their health in the past year.
"Health—and specifically immune health—is so important to shoppers right now," says Heidi Huff, IGA's vice president of business partnerships. "We're very excited to welcome Danone to the IGA Red Oval family because they add to a collection of brands and products that help our retailers meet shoppers' concerns head-on."
Those shoppers are seeking convenient ways to bring healthy, nourishing food into their homes and bodies, and Danone's product lines deliver. "Our retailers can benefit greatly from this partnership by ensuring they are stocking those top UPCs to win in these health-focused categories," says Huff. In addition, retailers can expect information on new and existing product lines from Danone's house of brands, which are number one in aisle and growth across multiple categories and can bring in strong sales.
- No. 1 Yogurt Share—Danimals, Oikos, Dannon, YoCrunch, Activia, Dan Active, Light & Fit, Silk, So Delicious, Two Good, Wallaby
- No. 1 Plant Based Beverages Share—Silk
- No. 2 Coffee Creamers & Beverages Share—International Delight, Stok, Silk, Dunkin, Baileys
- Popular & trusted brands throughout health categories: Evian, Happy Family, Vega, So Delicious
Those brands are independent retailers' key to winning the health-based consumer trends as shoppers seek more transparency about sourcing, turn to trusted brands, and look for sustainable products with nutrition density, immunity features and probiotics, and fresh and healthful snacking.
Local first is a key priority for Danone, so partnering with IGA to reach independent retailers and their community of shoppers is a perfect pairing with IGA's focus on Local Equals Fresh. Danone is dedicated to ensuring IGA retailers have the products consumers are looking for on their shelves, which they're currently doing by maintaining the supply chain on their end, and investing in eBusiness, new value equation, and safety and social responsibility, which will help IGA retailers maintain the share of business gained during COVID-19.