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Happy & Healthy Pets
Sign Kit
IGA's Happy & Healthy Pets sign kit is designed to attract shoppers to the aisle, educate them on making the best choices for their pets, and help them easily navigate between fresh, wet, and dry dog and cat food, and treats.
The kit includes: hanging signs, aisle blades and flags, mini blades, rail strips, floor decals, end cap signage, shelf toppers.
Purchase your signage kit through Red Oval partner DG Graphics by clicking the button below.
Assortment
Keep customers from looking elsewhere for their pet needs with a wide assortment of products. Nestlé Purina PetCare team share key tips for using data to develop the right assortment for your store.
- Stock a better variety of products that your customers are already shopping for (for example, if your biggest seller is premium, stock a variety of sizes in premium).
- Maintain a varied selection in all subcategories.
- Reflect national trends in the category, like all-natural and meat as ingredient #1.
- Vary assortment by life stages, from kitten or puppy to senior.
Tips for Effective Product Placement
- Use your space efficiently. Add shelves and pusher racks, and move products into locations that make shopping easier.
- Maximize margin and trade-up opportunities. Lead with ultra-premium products, then premium, then value, etc. within all categories. Show the best product first, since shoppers who want that product will find it anyway.
- Boost single-basket sales by cross-merchandising. Use data trends to determine the best options for cross-merchandising. For example, Nestlé Purina’s data shows that wet cat food shoppers tend to buy more cat treats, so put cat treats next to wet cat food.
- Position profit-boosting items at eye level, on end-caps, or in POP kit displays.
Digital Marketing
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Give shoppers the information they need to make the best decisions for their furry family members. IGA has created custom content for retailers to share with their shoppers on social media, like:
- How to select the right pet food
- How much to feed your pet
- Fun tips and recipes for homemade treats
Encourage shoppers to register for the Pet Club newsletter (coming soon!) that delivers pet-focused articles to their inbox every month, which will further remind them that your store is the local authority on pet and in turn, drive your store's sales.