Fresh Vine Wines

Independent Grocers Alliance Red Oval Partner

Find your distributor

    Get in on the ground floor with our unique partnership

    premium wines_white less cal, carbs, sugar_white gluten free_white exceptional taste_white


    Discover the opportunity for independent retailers & their shoppers

    Learn about wine making, the better-for-you wine category, & how to merchandise & market these premium wines.

    Fresh Vine Wines varietals outside

    Fresh Vine Wine Brings Wine Marketing & Education to Independents

    Learn about the better-for-you alcohol category & how to best reach your more...

    Fresh Vine chardonnay

    Better-For-You Wine Market Presents Opportunity For Independents

    Learn how independent retailers can capture the growing wine category from competitors.

    friends enjoy Fresh Vine at table

    Coming Soon: Wine Courses, Webinar, Merchandising Kits, & More

    Come back soon for additional content. Subscribe to The IGA Minute to receive email updates.

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    Watch The Better-For-You Wine Category & Independent Retailers Webinar

    2023 Monthly Display Contest

    Red Oval Partner Fresh Vine Wines is providing members of the Independent Grocers Alliance with the opportunity to be among the first grocers in the country to carry this wine in stores.

    And help with your sales, they've created an exclusive marketing and merchandising event and display contest to introduce this premium, celebrity-endorsed wine to your shoppers!

    With your display up, snap a photo and submit it for a chance to win the IGA & Fresh Vine Wines display contest! Every month, from January through March your store could win:

    • Your choice of Apple Watch Series 8 or Ooni Frya Wood Pellet Pizza Oven
    • Personalized video message from Nina and Julianne to store team

    Winning display will be reviewed by members of the IGA team, Nina Dobrev, Julianne Hough and Jamey Whetsone. The winner will be determined by effectiveness and creativity. Minimum purchase requirement is 10 cases.

    To enter, submit your display photo via the link below within 7 days of the end of the month every month from January - March 2023:


    Less finally tastes better

    See what makes Fresh Vine Wines different.

    Nina Dobrev and Julianne Hough with Fresh Vine rosé

    Co-founded by Nina Dobrev & Julianne Hough

    Founded with the intention of balancing your active routine and a glass of wine with good company, this collection of exceptional tasting, low-calorie, low-sugar wines is designed to complement the work you’ve put in without the sacrifice.

    fresh vine varietals

    The best variety for your shoppers

    Which varietal will your shoppers love the most? 

    • Rosé
    • Sauvignon Blanc
    • Chardonnay
    • Pinot Noir
    • Cabernet Sauvignon
    • Brut Rosé
    Wine is a catalyst for bringing people together, especially our high-quality premium wine varietals at Fresh Vine Wine."
    —Julianne Hough, Co-founder, Fresh Vine Wines
    Fresh Vine Varietals


    Learn more about each varietal from Winemaker Jamey Whetstone and IGA CEO John Ross.

    Cabernet Sauvignon

    Pinot Noir



    Sauvignon Blanc

    Brut Rosé