Hellmann's Big Game Contest 2021

On February 7, 2021 IGA shoppers across the country will be tuning in to the Big Game. So now's the time to start planning your in-store display to turn your store into the ultimate game day snacking destination! 

From January 24, 2021 through February 12, 2021, your store can enter the Hellmann's Big Game Display Contest by creating your own in-store display featuring Hellmann’s/Best Foods and Lipton Recipe Secrets for a chance to win $250!

• Start planning your big display! For inspiration, check out these Game Day recipes created by Hellmann's.  
• Build your in-store display starting January 24, 2021 and sit back and watch your sales increase (on average display events boost sales 4-5%)!
• When you're ready, snap some pictures of your display and submit your store's Big-Game inspired display photos by February 12, 2021.
• Four winners will be selected and receive $250! The more creative your display, the better your chances to win!