Introducing Purina Dog Chow High Protein Wet!

Just in time for your May National Digital Ad Offer

Want know what shoppers are looking for when it comes to new pet care products? 

Take a look at these stats related to Purina’s newest product,

Purina Dog Chow High Protein.

+6.7%

2018 category growth vs 2017 in wet dog food

76%

Of wet dog food buyers agree added protein
is #1 reason for wet food purchase

$1,000,000

Projected 52 week sales of new Dog Chow High Protein Wet within IGA

Find out more in the Learning Bite below, and make plans to stock this new Purina product in preparation for your May National Digital Ad offer: buy 10 cans of Purina Dog Chow High Protein Wet and save $1.

Looking for more insight into the pet care category?

Join us for IGA’s first category webinar: Building Pet Care Profit!

Click here for more information and to register to attend.