See how Geissler's IGA is bringing "Local Equals Fresh" to life with signage, partners, and more | Using stacking to increase crave appeal
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Thursday, April 4, 2019
Sponsored By:
FROM THE DESK OF
John Ross, IGA CEO
All About Stacking
Want to make shoppers’ mouths water when they think of your store? Try stacking products that enhance crave appeal. IGA CEO John Ross shares insights on how it’s done and presents some of the best tactics he’s seen in IGA stores.
FEATURED STORY
Geissler’s Puts "Local Equals Fresh" into Practice
See how Geissler’s IGA is bringing Local Equals Fresh up-branding to life with new interior signage, expanded partnerships with local farmers and makers, and a budding relationship with a well-known local chef.
BEST PRACTICES
Warming Hearts and Bodies with a Community Coat Rack
See how Martin’s Market IGA steps up for those in need with a designated in-store coat rack that allows shoppers to drop off or take a coat, no questions asked.
Have a Best Practice of Your Own?
We want to hear it! Share your best practice today.
HOMETOWN HAPPENINGS
Ritchies IGA's Weekend Retreat Renews Quest to be "Friendliest Team in the Supermarket Industry"
From store visits, workshops, and new product lines to winery tours and a story-book themed gala, see how 150 Ritchies IGA employees strategized and celebrated at the 17th Annual Ritchies Team Conference in Hunter Valley, NSW, Australia.
RED OVAL ROUND UP
Taking the IGA/Coca-Cola Relationship to the Next Level
Spend a minute getting to know Ryan McCann, your new Red Oval Partner representative for The Coca-Cola Company, and hear his plan for driving Coca-Cola categories in IGA stores.
Welcome to The IGA Minute, the weekly newsletter that gives you the IGA news you need the way you want it. Only have a minute? Scan the lead page for a quick overview of important news. Have a more time? Click "a minute more" to get the full scoop.
Have an idea for content or questions about the editorial calendar? Email Ashley Page, editor of The IGA Minute. For advertising queries, contact IGA’s Barbara Wiest.
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