IGA CEO John Ross shares insights on the strategy behind the new look and feel for IGA Exclusive Brand, and provides a snapshot of the exciting marketing plan rolling out this September to show shoppers what the brand stands for.
FEATURED STORY
Introducing Your IGA Exclusive Brand Label Redesign Rollout Plan: It all starts NOW!
IGA is helping retailers take advantage of shoppers' increased focus on private label during the pandemic and beyond by launching a dynamic, phased marketing plan designed to help you increase awareness and sales of your IGA Exclusive brand line. Spend a minute learning about the line's new look, the new label rollout, and the resources available to you. It all starts now!
FEATURED RESOURCE
Get Your FREE In-store POP Kit for Promoting IGA Recipes During Family Meals Month & Beyond!
During COVID-19, shoppers have been turning to grocery stores to replace meals traditionally eaten outside the home, leading to overall sales increases as high as 40 percent. IGA wants to help you maintain those “food away from home” dollars this September and beyond with a new feature and display program for original recipes on IGA.com and in your National Digital Ad.
Click below to learn about these FREE resources to promote Family Meals Month and the start of the IGA Exclusive Brand label rollout with recipes and offers in your National Digital Ad!
POLICY UPDATE
Ask Congress Today for Liability Relief
Contact your representative and senators and urge them to provide reasonable limited liability safeguards for grocery in the next COVID-19 relief legislation. Text LIABILITY to 52886 or click below for more information.
FEATURED COVID-19 RESOURCE
Forecast Your Local COVID-19 Impact with Oliver Wyman's Pandemic Navigator
As COVID-19 cases increase and many states roll back to earlier phases of reopening, Oliver Wyman is helping IGA retailers prepare by making its COVID-19 Pandemic Navigator available to the entire Alliance.
IGA retailers can use Oliver Wyman's Pandemic Navigator to forecast new cases in their county and make business, staffing, and supply decisions accordingly.
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