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FROM THE DESK OF...

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IGA CEO John Ross

Why the Math is Against You

Learn how IGA’s national digital ad takes the weight of audience building off your shoulders and makes the math of the Internet work for you.

a minute more...

FEATURED STORY

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Building the Brand with a National Ad
by Jim Walz

Take a deep dive into IGA’s first-ever national ad, an interactive digital circular with IGA-exclusive offers that will build your sales by engaging millions of new shoppers.

a minute more...

MARKETING MINUTE

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The NEW IGA Social: Low Cost, High Return
by Megan Drazer

Learn how IGA has leveraged our size and scale to secure a NEW national contract that makes world-class social media support more affordable than ever before.

a minute more...

BEST PRACTICES

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More Craft Beer Choice for Customers and a 13% Increase in Sales is a Win, Win!
by Laurel Grocery Company

Mix-and-match 6-packs bring fun and variety to craft beer drinkers and increased profits to retailers.

a minute more...
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How an 8,600-SQ FT Store Increased Their Meat Profit by $20k
by Nakul & Nisha Patel, owners Mt. Plymouth IGA

Small spaces don’t have to mean small profit. Find out how Mt. Plymouth IGA owners Nakul and Nisha Patel increased their meat profit by $20k without any additional space or overhead.

NEWS YOU NEED

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School Stress: 10 Ways Parents Can Help

Just in time for back to school, share this message from our friends at Partnership for Drug-Free Kids on social media with a click of button. 

a minute more...

SHAREABLE SHOPPER SOLUTIONS

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About the IGA Minute

Welcome to The IGA Minute, the weekly newsletter that gives you the IGA news you need the way you want it. Only have a minute? Scan the lead page for a quick overview of important news. Have a more time? Click "a minute more" to get the full scoop. 

Have an idea for content or questions about the editorial calendar? Email Ashley Pageeditor of The IGA Minute. For advertising queries, contact IGA’s Barbara Wiest