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title: IGA Minute - Aug 23 2018
description: IGA Minute - Your news Your way.  August 23, 2018 edition  Take a deep dive into IGA’s first-ever national ad, an interactive digital circular with IGA-exclusive offers that will build your sales by engaging millions of new shoppers.
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 Take a deep dive into IGA’s first-ever national ad, an interactive digital circular with IGA-exclusive offers

| Not rendering correctly? View this email as a web page here. FROM THE DESK OF... IGA CEO John Ross Why the Math is Against You Learn how IGA’s national digital ad takes the weight of audience building off your shoulders and makes the math of the Internet work for you. FEATURED STORY Building the Brand with a National Ad by Jim Walz Take a deep dive into IGA’s first-ever national ad, an interactive digital circular with IGA-exclusive offers that will build your sales by engaging millions of new shoppers. BEST PRACTICES More Craft Beer Choice for Customers and a 13% Increase in Sales is a Win, Win! by Laurel Grocery Company Mix-and-match 6-packs bring fun and variety to craft beer drinkers and increased profits to retailers. MARKETING MINUTE The NEW IGA Social: Low Cost, High Return by Megan Drazer Learn how IGA has leveraged our size and scale to secure a NEW national contract that makes world-class social media support more affordable than ever before. RED OVAL ROUNDUP Video interview with John Ross & Eric Anderson, Principle, AR Marketing Spend a minute with AR Marketing, the full-service marketing firm helping IGA retailers use the power of social media to get their unique brand message in front of shoppers.  HOMETOWN HAPPENINGS Celebrating Special Olympics Athletes IGA Licensed Distribution Center (LDC) Bozzuto’s, Inc. sets another record, raising over $2 million for Special Olympics during the 18th annual Dream Ride Experience. RETAIL TALES Getting to Know IGA Retailer Brooks Marsh Tune in each week for a just-for-fun glimpse into the life of an IGA family member. You could be next!  SHAREABLE SHOPPER SOLUTIONS School Stress: 10 Ways Parents Can Help Just in time for back to school, share this message from our friends at Partnership for Drug-Free Kids on social media with a click of button.  Content Calendar View the year-long planning calendar to see what’s next. NEWS YOU NEED News You Need for the Week Get full value from your IGA membership. Find out everything you need to know to participate in this week’s programs and events. Cut to the Chase with  Quick Action Links View last week's Town Hall Order Legacy Cards & Calendars Sign up for NEW low-cost social media Refer Your Friends! Share with your friends on social media or email Follow us on Social Media About the IGA Minute Welcome to The IGA Minute, the weekly newsletter that gives you the IGA news you need the way you want it. Only have a minute? Scan the lead page for a quick overview of important news. Have a more time? Click "a minute more" to get the full scoop.  Have an idea for content or questions about the editorial calendar? Email Ashley Page, editor of The IGA Minute. For advertising queries, contact IGA’s Barbara Wiest       IGA Inc.   8745 West Higgins Road  STE: 350  Chicago  IL   60631   United States You received this email because you are subscribed to Corporate News Subscription from IGA Inc. . Update your email preferences to choose the types of emails you receive.  Unsubscribe from all future emails   |
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