Take a deep dive into IGA’s first-ever national ad, an interactive digital circular with IGA-exclusive offers
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FROM THE DESK OF...
IGA CEO John Ross
Why the Math is Against You
Learn how IGA’s national digital ad takes the weight of audience building off your shoulders and makes the math of the Internet work for you.
FEATURED STORY
Building the Brand with a National Ad by Jim Walz
Take a deep dive into IGA’s first-ever national ad, an interactive digital circular with IGA-exclusive offers that will build your sales by engaging millions of new shoppers.
BEST PRACTICES
More Craft Beer Choice for Customers and a 13% Increase in Sales is a Win, Win! by Laurel Grocery Company
Mix-and-match 6-packs bring fun and variety to craft beer drinkers and increased profits to retailers.
MARKETING MINUTE
The NEW IGA Social: Low Cost, High Return by Megan Drazer
Learn how IGA has leveraged our size and scale to secure a NEW national contract that makes world-class social media support more affordable than ever before.
RED OVAL ROUNDUP
Video interview with John Ross & Eric Anderson, Principle, AR Marketing
Spend a minute with AR Marketing, the full-service marketing firm helping IGA retailers use the power of social media to get their unique brand message in front of shoppers.
HOMETOWN HAPPENINGS
Celebrating Special Olympics Athletes
IGA Licensed Distribution Center (LDC) Bozzuto’s, Inc. sets another record, raising over $2 million for Special Olympics during the 18th annual Dream Ride Experience.
RETAIL TALES
Getting to Know IGA Retailer Brooks Marsh
Tune in each week for a just-for-fun glimpse into the life of an IGA family member. You could be next!
SHAREABLE SHOPPER SOLUTIONS
School Stress: 10 Ways Parents Can Help
Just in time for back to school, share this message from our friends at Partnership for Drug-Free Kids on social media with a click of button.
Content Calendar
View the year-long planning calendar to see what’s next.
NEWS YOU NEED
News You Need for the Week
Get full value from your IGA membership. Find out everything you need to know to participate in this week’s programs and events.
Welcome to The IGA Minute, the weekly newsletter that gives you the IGA news you need the way you want it. Only have a minute? Scan the lead page for a quick overview of important news. Have a more time? Click "a minute more" to get the full scoop.
Have an idea for content or questions about the editorial calendar? Email Ashley Page, editor of The IGA Minute. For advertising queries, contact IGA’s Barbara Wiest
IGA Inc. 8745 West Higgins Road STE: 350 Chicago IL 60631 United States
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