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FROM THE DESK OF

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John Ross
IGA President & CEO

Building Cereal Sales

Center store isn’t dead; it just needs to be reinvigorated with new marketing and merchandising approaches in key categories. IGA CEO John Ross shares examples of how IGA retailers are doing that in the ever-important cereal aisle, and invites you to attend IGA’s next category webinar, Building Cereal Sales.

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FEATURED STORY
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Get the Breakdown on IGA Shopper Rewards 

With more ways to connect with your shoppers than ever before—and exciting new ways for them to save—IGA’s Shopper Rewards program is the key to making your store more competitive with the chains. Check out this video to see how this new digital solution uses digital coupons and on-receipt offers to inspire increased loyalty, repeat purchases, and larger baskets among shoppers, all while saving you time and money! 

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BEST PRACTICE
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Last Chance to Enter IGA’s Best Practice Awards for a Chance to Win $1,000! 

We’re highlighting IGA retailers' sales-building solutions in the 2020 Best Practice Awards. Submit your best practices by THIS SATURDAY, August 31, 2019 for a free registration for the 2020 IGA Global Rally, and a chance to be named a mid-year finalist in the running for a $1,000 grand prize awarded at the Rally. 

Submit

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Need Some Inspiration? 

Check out our most popular—and profitable—best practices for increasing sales.

HOMETOWN HAPPENINGS
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Baker’s IGA Hosts Ohio Bagging Contest

Earlier this month, 30 Ohio-area grocery employees came together at Baker’s IGA to compete in the Ohio Grocers Association Best Bagger competition. See which bagger will be competing at the national level at The NGA Show 2020 for the $10,000 grand prize.

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RED OVAL ROUNDUP
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Welcome to the Family Kimberly-Clark

With some of the world’s most iconic billion-dollar brands, including Huggies, Scott, Kleenex, Cottonelle, and Kotex, Kimberly-Clark is an indispensable part of life for people in more than 175 countries. Find out how this new Red Oval partner is working with IGA to get their brand essentials in front of your IGA shoppers.

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IN THE NEWS
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3 ways to help prepared foods pop (Winsight Grocery Business)
6 ways to boost bakery sales (Winsight Grocery Business)
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About the IGA Minute

Welcome to The IGA Minute, the weekly newsletter that gives you the IGA news you need the way you want it. Only have a minute? Scan the lead page for a quick overview of important news. Have a bit more time? Click "a minute more" to get the full scoop. Subscribe Here!

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Have an idea for content or questions about the editorial calendar? Email Ashley Page, editor of The IGA Minute. For advertising queries, contact IGA’s Barbara Wiest.