Leigh Engelbrecht, ADvay Media Group Operations & Customer Service Manager
Introducing the Business Optimization Program
Spend a minute with John Ross and Leigh Engelbrecht to learn how IGA’s new Business Optimization Program can help you make data-driven, profit-building decisions on everything from advertising, marketing, and merchandising to long term planning goals.
FEATURED STORY
Improve Your Shopability with Benchmarking Insights from the Assessment
Want to know how to turn indifferent shoppers into return customers who spread their loyalty to friends and family? From a clean exterior and helpful service to a focus on local, a deep analysis of results from the most recently completed assessment provides valuable insight on what’s important to IGA shoppers.
HOMETOWN HAPPENINGS
Beer, Bacon, & BBQ
In the six years since it began, Ptacek’s IGA’s annual beer sampling—with some bacon and BBQ thrown in—has become a much-anticipated annual event. See how this year’s event played out, with 300 people in attendance, $1000 raised for charity, and a 13 percent increase in department sales.
BEST PRACTICE
Warming Hearts & Bodies with a Community Coat Rack
See how Martin's Market IGA found an inexpensive way to give back during the cold winter months with a community coat rack that allows anyone in need to have a warm coat.
Enter Your Best Practice to Win $1000!
Submit your best practice before December 31st for FREE registration to the IGA Global Rally in Nashville this March, and a chance to win one of three $1000 cash prizes.
RECOGNITION
Have a Great Manager? We Want to Hear about It!
Enter your manager in IGA’s new 2020 Manager Awards for a chance to win free registration to the IGA Global Rally in Nashville this March, recognition at the Rally, and a $1000 cash prize.
Welcome to The IGA Minute, the weekly newsletter that gives you the IGA news you need the way you want it. Only have a minute? Scan the lead page for a quick overview of important news. Have a bit more time? Click "a minute more" to get the full scoop. Subscribe Here!
