How can you work your brand to ensure it's healthy, growing, and winning? In this first of three articles, IGA CEO John Ross shows how to build a strategy that will help you grow your top line revenue, and bottom line, too.
FEATURED STORY
A Décor Program that Pays for Itself
Introducing the IGA Décor program, an affordable and effective solution for updating your store décor. See how this newest branding solution builds on the Local Equals Fresh strategy to deliver a fresh, modern look that differentiates your store from the competition, attracts more shoppers, and ultimately increases sales.
RED OVAL ROUNDUP
Are You Using All of Your Local Equals Fresh Branding Partners?
From décor and visual merchandising to social media and branded bags, see how IGA Red Oval family branding partners both new and old are working to reinforce your Local Equals Fresh brand message, and check out limited-time specials available through the IGA Retailing Marketplace.
WEBINAR
Driving Beer Sales
Looking for insights to help you increase sales in the beer category? Register for the upcoming webinar,Driving Sales in the Beer Category, with IGA CEO John Ross and Anheuser-Busch Director Keith Campo to explore the strategy for making the most of this $11 billion plus category.
EVENTS
The NGA Show Special Discount Registration!
From more than 60 workshops and sessions on industry trends to the annual WGA 5K, don’t miss opportunities to learn, engage, network, and share at The NGA Show. Click for your 25% off discount code.
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