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title: "Webinar wrap up: 3 Ways to Drive Sales in the Baby Category"
description: Meet the Jan employee of the month; Day-old bread becomes a profit-maker to the tune of $3.15 per loaf; New classes from the Institute
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Meet the Jan employee of the month; Day-old bread becomes a profit-maker to the tune of $3.15 per loaf; New classes from the Institute

| View in browser January 30, 2020 FROM THE DESK OF John Ross IGA CEO  The Subtle Art of Using Your Competitors’ Weaknesses Against Them   How can IGA retailers compete against big companies? In Part II of this 3-part series, IGA CEO John Ross says de-positioning—or identifying and exposing competitor's flaws while highlighting where we excel—is a crucial tactic.  FEATURE STORY 3 Ways to Drive Sales in the Baby Category   Miss the Driving Sales in the Baby Category webinar? We have you covered! Learn how to better connect with today's parents and get the three key takeaways to upgrading your baby aisle for today's parents from Kimberly-Clark VP Brian Giroux and IGA CEO John Ross.  EMPLOYEE OF THE MONTH Congratulations to the January Employee of the Month!   Loretta Goodridge of Thompson's IGA has won the January Employee of the Month award! Find out why she won.   Have an Employee Deserving of Employee of the Month!   We want to hear about it! Fill out this simple form and your employee will be in the running for February's Employee of the Month—with a chance to win a $100 cash prize! BEST PRACTICE Day-old Bread Becomes Value-added Product   Day-old bread becomes a profit-maker to the tune of $3.15 per loaf when turned into bread crumbs sold in the hot foods department. This store saw nearly $1k in profits over Thanksgiving alone! Have a Best Practice of Your Own? We want to hear it! Submit your Best Practice today.  INSTITUTE INSIGHTS  New Spanish Translation Online Training Classes from the Institute   Did you know the IGA Coca-Cola Institute offers online training courses in three languages, including 35 new or updated courses in Spanish added in the past year? Spend a minute with the latest course catalog to see which courses are available for your Spanish-speaking team members.     IN THE NEWS Slashing food stamps hurts the poor. It also hurts their supermarkets. (CNN) Expect this year's Super Bowl shopping to have a Latin flair (Supermarket News) Human interaction is still king for consumers shopping in-store (GroceryDive) Ask a chef: creating a healthier prepared food  (Progressive Grocer) FMI—The Food Industry Association celebrates six industry leaders (The Shelby Report) General merchandise cleans up at retail (Supermarket News) Millennials are prime grocery pick-up shoppers, report says (Grocery Dive) About the IGA Minute   Welcome to The IGA Minute, the weekly newsletter that gives you the IGA news you need the way you want it. Only have a minute? Scan the lead page for a quick overview of important news. Have a bit more time? Click "a minute more" to get the full scoop. Subscribe Here!   Don't forget to follow us on: Facebook  \|  LinkedIn   Have an idea for content or questions about the editorial calendar? Email Ashley Page, content editor of The IGA Minute. For advertising queries, contact Jessica Vician.  Refer Your Friends! Share with your friends on social media IGA Inc., 8745 West Higgins Road, STE 350, Chicago, IL 60631, United States Unsubscribe Manage preferences |
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