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Thursday, March 14, 2019
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FROM THE DESK OF
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IGA CEO John Ross

Building Shopper Trust

As shoppers lose trust in national chains, IGA has more obligation and opportunity than ever to nurture its local brand legacy. IGA CEO John Ross outlines the plan.

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FEATURED STORY
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Fresh Start

IGA launches a new Local Equals Fresh up-branding kit designed to help you cement your position as your community's local leader. Find out what it means for you! 

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HOMETOWN HAPPENINGS
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Ptacek’s IGA Lends a Helping Hand on National Random Acts of Kindness Day
By Melissa Hart, contributing writer

Learn how Ptacek’s IGA jumped on board to help the “Sandwich Man” build hundreds of sandwiches for Detroit’s homeless for Random Acts of Kindness Day.

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RETAIL TALES
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Getting to Know IGA Retailer Phil Blackburn

Tune in each week for a just-for-fun glimpse into the life of an IGA family member. You could be next!

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BEST PRACTICES
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Weekly IGA Cookouts Raise Nearly $35,000 Annually for Local Charities

Learn how Brookville IGA uses parking lot cookouts to rally their community and raise nearly $35,000 for local charities. 

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IN THE NEWS
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Millennials turn away from traditional produce departments (Grocery Dive)

Will Shoppers’ Enthusiasm for Meal Kits Remain Strong in 2019? (Nielsen)

The Price of Emotional Connection for Grocery Stores (Winsight Grocery Business)

From CBD to plant based: 4 trends that dominated Expo West in 2019 (Food Dive)

RED OVAL ROUNDUP
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Outfit Your Entire Store with Local Equals Fresh

Ready to up-brand your store with IGA’s new Local Equals Fresh brand position? Award-winning Red Oval Partner DG Graphics is here to help!

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A SPECIAL MESSAGE FROM YOUR SPONSOR
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About the IGA Minute

Welcome to The IGA Minute, the weekly newsletter that gives you the IGA news you need the way you want it. Only have a minute? Scan the lead page for a quick overview of important news. Have a more time? Click "a minute more" to get the full scoop. 

Have an idea for content or questions about the editorial calendar? Email Ashley Page, editor of The IGA Minute. For advertising queries, contact IGA’s Barbara Wiest.