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title: "The IGA Minute: Gain Shopper Loyalty Through Best Social Media Practices"
description: Social media tips to gain shopper loyalty; a Memorial Day message from IGA CEO John Ross; commencement resources to celebrate your 2020 grads.
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A Memorial Day message from IGA CEO John Ross, commencement resources to celebrate your 2020 grads, including an address from Ross.

| View in browser May 21, 2020 FROM THE DESK OF IGA CEO John Ross A Memorial Day Message from IGA CEO John Ross   With Memorial Day approaching and store teams growing weary from months of COVID-19 stress, IGA CEO John Ross shares a Memorial Day message of pride, endurance, and hope.  FEATURED STORY Boosting Store Sales and Loyalty with Social Media   Never has social media been more important for human connection than during the COVID-19 pandemic. From providing valuable information to help shoppers plan their shopping trips and demonstrating the dedication of your employees to having fun showing off your team's sense of humor and creativity, check out these social media tactics to build lasting loyalty, attract new shoppers, and increase sales during the pandemic and beyond.  COMMENCEMENT RESOURCES Geissler's Holds In-store Commencement   With multiple graduates on their team, Geissler's honored them with an in-store, socially-distant commencement ceremony, complete with a video message from IGA CEO John Ross. Watch the ceremony preview today, set a reminder to tune into the debut video broadcast of the event this Friday, and stay tuned next week for a recap. Saluting the Class of 2020   Planning to host a commencement ceremony like Geissler's Supermarket did for their graduates? Download IGA CEO John Ross' written commencement address and customizable, honorary certificates for your hard-working graduates.  RED OVAL ROUNDUP Welcome to the Red Oval Family, Kellogg's!   Kellogg's joins IGA's Red Oval partners, bringing IGA retailers a myriad of popular products and categor insights. Spend a minute learning about their product innovations, why they're excited to work with IGA retailers, and how they're helping shoppers during COVID-19.  SUBSCRIBE TO THE IGA ALERT eNEWS   Don't miss out on our weekly crisis resource eNews for independent retailers with the latest updates on COVID-19 from the CDC, FDA, FMI, NGA, and more, plus exclusive IGA resources like training courses, best practices, signage, and everything independent retailers need to know that week. Click the subscribe button below for email or subscribe to text message alerts here. IN THE NEWS Solving the Sanitation Challenge (Progressive Grocer) CBA asks Commerce Dept. to take lead In creating supply chain index (The Shelby Report) Study: Shoppers flee their primary grocer, some for good (Grocery Dive) U.S. grocery costs jump the most in 46 years, led by rising prices for meat and eggs (CNBC) Food sales stay strong in April despite U.S. retail sales plunge (Supermarket News) FMS Solutions to acquire UNFI’s retail accounting services division (The Shelby Report) Meat and cheese snacks offer comfort, convenience and indulgence (Winsight Grocery Business) About the IGA Minute   Welcome to The IGA Minute, the weekly newsletter that gives you the IGA news you need the way you want it. Only have a minute? Scan the lead page for a quick overview of important news. Have a bit more time? Click "a minute more" to get the full scoop. Subscribe Here!   Don't forget to follow us on: Facebook  \|  LinkedIn   Have an idea for content or questions about the editorial calendar? Email Ashley Page, content editor of The IGA Minute. For advertising queries, contact Jessica Vician.  Refer Your Friends! Share with your friends on social media IGA Inc., 8745 West Higgins Road, STE 350, Chicago, IL 60631, United States Unsubscribe Manage preferences |
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