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title: "The IGA Minute: Private Label Sales Soar—What That Means for IGA Retailers"
description: Watch Geissler's in-store commencement; new SNAP course through the IGA Coca-Cola Institute; PPP loan forgiveness application available
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Watch Geissler's in-store commencement; new SNAP course through the IGA Coca-Cola Institute; PPP loan forgiveness application available

| View in browser May 28, 2020 FEATURED STORY Private Label Sales Soar for IGA Retailers   What happens when you combine the panic buying of pantry staples with a financially-strapped customer base? If the last few months are any indication, you get the perfect storm for a private label revolution. See how shoppers are changing their behaviors to focus on private label, what early predictions the experts are making for summer and fall, and what's in store for IGA Exclusive Brands. HOMETOWN HAPPENINGS Geissler's Salutes 2020 Graduates with Surprise Ceremony   With six high school and three college graduates at their East Windsor, Connecticut store, Geissler's Supermarket held a surprise commencement ceremony in-store, featuring addresses from IGA CEO John Ross, Geissler's CEO Robert Rybick, town government officials, and the Windsor Locks superintendent. Click below to read the full recap and watch the ceremony. IGA COCA-COLA INSTITUTE OFFERING New Course: Government-Provided SNAP Training   With the SNAP allotment increasing during the COVID-19 pandemic, this new 25-minute course on SNAP—issued directly by the government and with post-test compliance questions provided by the Institute—will help ensure your team is meeting SNAP expectations. Log in to the Institute website to take the course.  RED OVAL ROUNDUP Stock Up on AHA! Sparkling Water from Coca-Cola   Non-flavored sparkling water is the fastest growing category across all non-alcoholic ready to drink beverages, and AHA! is growing at 60 percent. Get in on this rising category before this summer's three National Digital Ad offers. The first one begins this Sunday!  POLICY UPDATE PPP Loan Forgiveness Application Now Available   The Treasury has released the PPP loan forgiveness application, which includes several measures to reduce compliance burdens and simplify the forgiveness process. Work with your accountant and lenders to ensure you’re filling it out correctly, and check with your wholesaler to see if they have additional insight around PPP and other small business loans. Click here to download the application. SUBSCRIBE TO THE IGA ALERT eNEWS   Don't miss out on our weekly crisis resource eNews for independent retailers with the latest updates on COVID-19 from the CDC, FDA, FMI, NGA, and more, plus exclusive IGA resources like training courses, best practices, signage, and everything independent retailers need to know that week. Click the subscribe button below for email or subscribe to text message alerts here. IN THE NEWS U.S. consumers feel safer about in-store shopping (Progressive Grocer) USDA expands online shopping for SNAP consumers to more states (Grocery Dive) There’s still a place for organic and free-from varieties in the meat case (Supermarket News) Plant-based food sales soared 90% in peak panic-buying period (Supermarket News) Obituary: Brian Sharoff, Private Label Manufacturers Association (Winsight Grocery Business) About the IGA Minute   Welcome to The IGA Minute, the weekly newsletter that gives you the IGA news you need the way you want it. Only have a minute? Scan the lead page for a quick overview of important news. Have a bit more time? Click "a minute more" to get the full scoop. Subscribe Here!   Don't forget to follow us on: Facebook  \|  LinkedIn   Have an idea for content or questions about the editorial calendar? Email Ashley Page, content editor of The IGA Minute. For advertising queries, contact Jessica Vician.  Refer Your Friends! Share with your friends on social media IGA Inc., 8745 West Higgins Road, STE 350, Chicago, IL 60631, United States Unsubscribe Manage preferences |
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