What happens when you combine the panic buying of pantry staples with a financially-strapped customer base? If the last few months are any indication, you get the perfect storm for a private label revolution. See how shoppers are changing their behaviors to focus on private label, what early predictions the experts are making for summer and fall, and what's in store for IGA Exclusive Brands.
HOMETOWN HAPPENINGS
Geissler's Salutes 2020 Graduates with Surprise Ceremony
With six high school and three college graduates at their East Windsor, Connecticut store, Geissler's Supermarket held a surprise commencement ceremony in-store, featuring addresses from IGA CEO John Ross, Geissler's CEO Robert Rybick, town government officials, and the Windsor Locks superintendent. Click below to read the full recap and watch the ceremony.
IGA COCA-COLA INSTITUTE OFFERING
New Course: Government-Provided SNAP Training
With the SNAP allotment increasing during the COVID-19 pandemic, this new 25-minute course on SNAP—issued directly by the government and with post-test compliance questions provided by the Institute—will help ensure your team is meeting SNAP expectations. Log in to the Institute website to take the course.
RED OVAL ROUNDUP
Stock Up on AHA! Sparkling Water from Coca-Cola
Non-flavored sparkling water is the fastest growing category across all non-alcoholic ready to drink beverages, and AHA! is growing at 60 percent. Get in on this rising category before this summer's three National Digital Ad offers. The first one begins this Sunday!
POLICY UPDATE
PPP Loan Forgiveness Application Now Available
The Treasury has released the PPP loan forgiveness application, which includes several measures to reduce compliance burdens and simplify the forgiveness process. Work with your accountant and lenders to ensure you’re filling it out correctly, and check with your wholesaler to see if they have additional insight around PPP and other small business loans. Click here to download the application.
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