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title: Win big this football season with merchandising and promotion tips from IGA retailers
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Make your deli a game day destination with fresh ideas from Unilever Food Solutions; Store-made Facebook videos reach 80k shoppers a day

| View in browser November 14, 2019 FEATURED STORY Win Big this Football Season Football season is well under way and chances are your customers—whether they’re in the stands at a local high school game, tailgating before a college match up, or relaxing at home cheering on their favorite NFL team—are looking to you to help make Game Day great. Check out these merchandising and promotion tips from IGA retailers to help you win big this football season.  HOMETOWN HAPPENINGS Rainy KidsFest Event Doesn’t Dampen Spirits For the past 10 years, Foods Etc. IGA’s annual fall KidsFest event has been a much-anticipated day of family fun for Clearlake, California. See how the Foods Etc. team worked with vendors to show the community a good time while raising money for the local school district. BEST PRACTICE Storemade Facebook Videos Generate Awareness, Sales, and Fans See how Sprankle's Neighborhood Market is using storemade videos posted to Facebook to connect with more than 80k people a week—more than twice the reach of their print ad at just 1/10th of the cost! Enter Your Best Practice to Win $1000! Submit your best practice before December 31st for FREE registration to the IGA Global Rally in Nashville this March, and a chance to win one of three $1000 cash prizes. RED OVAL ROUNDUP Make Your Deli a Game Day Destination Did you know 70 percent of football fans prefer to watch the game at home with friends rather than in person? Drive sports-related traffic to your deli with fresh menu ideas from Red Oval Partner Unilever Food Solutions. RECOGNITION Have a Great Manager? We Want to Hear about It!   Enter your manager in IGA’s new 2020 Manager Awards for a chance to win free registration to the IGA Global Rally in Nashville this March, recognition at the Rally, and a $1000 cash prize. IN THE NEWS Here's why milk giant Dean Foods just went bankrupt (blame millennials and Walmart) (Fast Company) GMA: Americans want federal government to lead on recycling (Progressive Grocer) Shoppers would go local for same-day delivery (Supermarket News) Private brands research series showcases the complexity of consumer shopping expectations (FMI) How grocers use recovery audits to minimize profit loss (Progressive Grocer) National Grocers Association, ROFDA to merge (Supermarket News) Butcher department poses highest risk of worker injury (Grocery Dive) Sorenson: Produce department is ripe for meal solutions (The Shelby Report) The 'proud to serve' factor (The Shelby Report) About the IGA Minute   Welcome to The IGA Minute, the weekly newsletter that gives you the IGA news you need the way you want it. Only have a minute? Scan the lead page for a quick overview of important news. Have a bit more time? Click "a minute more" to get the full scoop. Subscribe Here!   Don't forget to follow us on: Facebook  \|  LinkedIn   Have an idea for content or questions about the editorial calendar? Email Ashley Page, content editor of The IGA Minute. For advertising queries, contact Jessica Vician.  Refer Your Friends! Share with your friends on social media IGA Inc., 8745 West Higgins Road, STE 350, Chicago, IL 60631, United States Unsubscribe Manage preferences |
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