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November 29, 2018 | Sponsored by: Ashgrove Marketing

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FROM THE DESK OF...

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IGA CEO John Ross

Your National Digital Ad is Off to a Strong Start! 

This fall, IGA partnered with Flipp to launch the first-ever IGA National Digital Ad.  IGA CEO John Ross shares the early results of the ad performance (hint: double the expected views and four times the clicks!). 

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FEATURED STORY

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Out of Thin Air

by Jim Walz

With valuable new connections being made with shoppers every day, now’s the time to jump into the National Digital Ad with both feet! Take a look at our early results, find out what you can do to get the most out of your ad, and learn what’s coming next!

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NEWS YOU NEED

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Beat the Heat with No-Stove Meals

This month’s content theme on IGA.com is all about embracing the final days of summer. Share original blogs on your social media pages with a click of a button. 

 

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BEST PRACTICES

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Create Big Holiday Buzz with Turkey Bowling

Learn how McKim's IGA uses a clever promotion to make their store stand out and draw in new customers during the busy holiday season.

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NEWS YOU NEED

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Beat the Heat with No-Stove Meals

This month’s content theme on IGA.com is all about embracing the final days of summer. Share original blogs on your social media pages with a click of a button. 

 

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HOMETOWN HAPPENINGS

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Susanville IGA Jumps in on Efforts to help Fire Victims

by Melissa Hart, contributing writer

Susanville Supermarket joined forces with the local radio station to raise over $60,000 in five hours to help the victims of the Camp wildfire in northern California. Find out how they did it.

About the IGA Minute

Welcome to The IGA Minute, the weekly newsletter that gives you the IGA news you need the way you want it. Only have a minute? Scan the lead page for a quick overview of important news. Have  more time? Click "a minute more" to get the full scoop. 

Have an idea for content or questions about the editorial calendar? Email Ashley Pageeditor of The IGA Minute. For advertising queries, contact IGA’s Barbara Wiest.