Appeal to Local-focused Shoppers with IGA's National Digital Ad 2.0
IGA's National Digital Ad 2.0 allows retailers to customize their ad with local content and offers—a key feature that is all the more necessary with shoppers desiring more local options during the COVID-19 pandemic. See what local content some retailers are already sharing and learn how to sign up for your ad.
HOMETOWN HAPPENINGS
Bringing Groceries and Gemütlichkeit to Saxonburg
Sprankle’s Market held its second annual Octoberfest in the store’s newest location in Saxonburg, Pennsylvania, giving residents something to celebrate in trying times. See how Sprankle's adapted the celebration for COVID-19 while including the essential elements for German fun: food, music, community, and, of course, beer.
EXCLUSIVE BRAND
IGA Exclusive Brand Guarantee
As newly redesigned IGA Exclusive Brand products begin to hit your shelves, shoppers may ask you about the new IGA Exclusive Brand double-your-money-back guarantee. Click below to go to our Products page where you can learn more and download resources for both your store team and shoppers.
SHOPPER SOLUTIONS
3 Healthy Weeknight Slow Cooker Chicken Recipes
As a part of the IGA Exclusive Brand label redesign rollout, IGA contracted the help of five influencers who live in IGA communities, often shop in IGA stores, and have well-established recipe blogs with huge followings. When these influencers talk—or in this case, blog—IGA shoppers listen, and this is your opportunity to get their blogs in front of your shoppers. Click below to share these three original recipes featuring IGA Brand product from Biscuits and Grading!
COVID-19 RESOURCE
Forecast Your Local COVID-19 Impact with Oliver Wyman's Pandemic Navigator
As we head into fall and an anticipated increase in COVID-19 cases, Oliver Wyman is helping IGA retailers prepare by making its COVID-19 Pandemic Navigator available to the entire Alliance. IGA retailers can use Oliver Wyman's Pandemic Navigator to forecast new cases in their county and make business, staffing, and supply decisions accordingly.
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