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title: One IGA retailer raised $2.5M+ through equity crowdfunding to build his store; find out how you can do the same.
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Local fruit provides 40% sales increase in sales for British Columbia IGA; Brookville IGA cookouts raise $75,000 a season

| View in browser October 17, 2019 FEATURED STORY The Ins and Outs of Crowdfunding for a Small Business When Brahm Ahmadi was looking for funding to build an IGA grocery store in an underserved part of Oakland, California, he turned to what some might consider an unusual source—his potential customers. Find out how he raised $2.5 million and counting through equity crowdfunding, and how you can do the same. HOMETOWN HAPPENINGS Indiana IGA Brings Community Together with Charity Cookouts   For the past 11 years, Brookville IGA has been hosting cookouts every Friday and Saturday from mid-April to mid-October, bringing in about $75,000 a season, split 50/50 with area groups and organizations. BEST PRACTICE Local Fruit Sourcing Results in Fresher Product and 40% Gross Profits   See how Lake Country IGA’s connection with local growers and a simple remodel has doubled produce sales, resulting in as much as $40,000 per week in in-season produce sales for a 10,000-square foot store. Have a Best Practice of Your Own?   We'd like to hear it! RED OVAL ROUNDUP Tony Chachere Spices Up the Holiday Season   Tony Chachere has a growing family of Creole-inspired products that includes everything from marinades to seasoning blends—and now, salad dressing! Find out more about this latest product and get tips for promoting Tony Chachere’s holiday offer in the National Digital Ad. WEBINAR Join Us for the Next Category Webinar   Looking for insights to help you increase sales in the growing natural foods category? Join us for a deep dive into natural foods in our upcoming webinar, Driving Sales in Natural Foods, with IGA CEO John Ross and Chosen Foods CEO Gabriel Perez Krieb. IN THE NEWS NPD Group: US consumers beginning to weigh in environmental impact when making food and beverage purchases (Food Navigator USA) Private label sales growing four times faster than national brands (Grocery Dive) Why grocers are looking outside the industry for executive talent (Grocery Dive) How data can reduce grocer’s contribution to climate change (Progressive Grocer) Developing creative ways to cross merchandise (Progressive Grocer) How to win the innovation race in fresh (Winsight Grocery Business) Grocery retailers sharpen hyperlocal focus (Supermarket News) About the IGA Minute   Welcome to The IGA Minute, the weekly newsletter that gives you the IGA news you need the way you want it. Only have a minute? Scan the lead page for a quick overview of important news. Have a bit more time? Click "a minute more" to get the full scoop. Subscribe Here!   Don't forget to follow us on: Facebook  \|  LinkedIn   Have an idea for content or questions about the editorial calendar? Email Ashley Page, content ditor of The IGA Minute. For advertising queries, contact IGA’s Barbara Wiest.  Refer Your Friends! Share with your friends on social media IGA Inc., 8745 West Higgins Road, STE 350, Chicago, IL 60631, United States Unsubscribe Manage preferences |
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