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title: Five Steps for Pet Care Profit | West Foods IGA Helps Out after Michael
description: Five Steps for Pet Care Profit | West Foods IGA Helps Out after Michael
---

 The pet category is growing at more than twice the rate of the overall center store. Boost category and overall store sales with these tips.

| Not rendering correctly? View this email as a web page here. ON THE ROAD WITH... IGA CEO John Ross Going Digital IGA CEO John Ross and IGA Retailer Rich Chadwick talk going digital and using rich media content to motivate purchase decisions in an interview at the Supervalu National Expo. FEATURED STORY 5 Tips for Growing Pet Care Profits by Rachel Sobel, contributing writer  With the pet care industry growing at twice the rate of the center store, it's time to freshen up the pet aisle and make your store a pet supply destination. Get started with these five steps. RETAIL TALES Getting to Know Pound IGA Retailer Skip Nantz Tune in each week for a just-for-fun glimpse into the life of an IGA family member. You could be next! MARKETING MINUTE New National Digital Ad Offers Coming Your Way! Your first group of IGA National Digital Ad offers ends at your close of business on Saturday, October 20, and the next ad starts Sunday, October 21. Here’s what you need to know to get fully engaged. HOMETOWN HAPPENINGS Helping Neighbors in Need by Melissa Hart, contributing writer After Hurricane Michael, West Foods IGA in Edison, Georgia, lost power for four full days. Without a backup generator, the store was losing product fast. See how they made the best of a bad situation by feeding their neighbors in need. BEST PRACTICES Demo-ramas Take This Store’s Samples to a Whole New Level by Brian McGregor Learn how Archie’s IGA hosts store-wide cooking demos to introduce new items and boost sales by 10 percent! Have a Best Practice of Your Own? We want to hear it! Share your best practice today. RED OVAL ROUNDUP Sponsored by Nielsen Health & Wellness in the Pet Care Aisle Spend a minute with Nielsen’s Laura Hansen to learn how health and wellness trends are shaping innovation in the pet care space, and what it means to you. SHAREABLE SHOPPER SOLUTIONS Happy Halloween! Share this IGA blog on managing your health while enjoying Halloween with just a click of a button. IGA EVENTS Taking the IGA Town Hall on the Road! Each Tuesday in October, IGA CEO John Ross will be traveling to a different city to host an in-person Town Hall Road Show, meeting with existing and prospective IGA members. RSVP TODAY to join us in a city near you! IGA GLOBAL RALLY Register Today for the 2019 IGA Global Rally! Join us this coming February for the IGA Global Rally and The NGA Show in sunny San Diego! Register today to attend these two great events at one great price! NEWS YOU NEED News You Need for the Week Get full value from your IGA membership. Find out everything you need to know to participate in this week’s programs and events. Cut to the Chase with Quick Action Links Get Your FREE POP Kit for National Digital Ad Register for the Global Rally Sign up for IGA Social: social media management for just $3 a day! Refer Your Friends! Share with your friends on social media or email Follow us on Social Media About the IGA Minute Welcome to The IGA Minute, the weekly newsletter that gives you the IGA news you need the way you want it. Only have a minute? Scan the lead page for a quick overview of important news. Have more time? Click "a minute more" to get the full scoop.  Have an idea for content or questions about the editorial calendar? Email Ashley Page, editor of The IGA Minute. For advertising queries, contact IGA’s Barbara Wiest.       IGA Inc.   8745 West Higgins Road  STE: 350  Chicago  IL   60631   United States You received this email because you are subscribed to Marketing Information from IGA Inc. . Update your email preferences to choose the types of emails you receive.  Unsubscribe from all future emails   |
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