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October 3, 2019

FEATURED STORY
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4 Ways to Boost Cereal Sales

After years of declining cereal sales, category innovation and increased interest among Hispanics, Millennials, and large families are turning things around. Check out these 4 tips from IGA’s recent Building Cereal Sales category webinar to unlock your cereal aisle’s potential, increasing sales in the category and beyond.

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HOMETOWN HAPPENINGS
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IGA Stores Support Forest Fire Fighters

From British Columbia to the U.S. and Australia, forest fires have become a way of life for IGA communities around the world. See how IGA retailers are stepping up to do their part to support the brave firefighters protecting their communities.

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BEST PRACTICE
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Harvest Market IGA Triples Sales with a Monthly 10% Off Day 

See how Harvest Market IGA draws in an additional 1,000 shoppers to the store and consistently triples their sales by hosting a monthly 10 percent off day.

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Have a Best Practice of Your Own?

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SHOPPER SOLUTIONS
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Check Out October's Shareable Shopper Solutions

Did you know IGA.com has fresh, seasonal content packed with meal solutions, recipes, and insights from IGA stores across the country? Visit the Shopper Solutions section of of IGA.com to view fall content, and share the blogs on your social media pages with the click of a button.

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WEBINAR

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Join Us for the Next Category Webinar 

Looking for insights to help you increase sales in the growing natural, specialty, and organic segment? Join us for a deep dive into the natural foods category in our upcoming webinar, Driving Sales in Natural Foods, with IGA CEO John Ross and Chosen Foods CEO Gabriel Perez Krieb.

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IN THE NEWS
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Where do plant-based proteins fit in the grocery store? (FMI)
Produce is the hot spot for entertaining essentials (Winsight Grocery Business)
Fresh departments draw consumers into stores, report says (Grocery Dive)
How independent grocers can capitalize on healthy eating trends (Progressive Grocer)
P&G's Tide Loads of Hope brings relief to Texas flood victims (The Shelby Report)
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Refer Your Friends!

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About the IGA Minute

Welcome to The IGA Minute, the weekly newsletter that gives you the IGA news you need the way you want it. Only have a minute? Scan the lead page for a quick overview of important news. Have a bit more time? Click "a minute more" to get the full scoop. Subscribe Here!

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Have an idea for content or questions about the editorial calendar? Email Ashley Page, editor of The IGA Minute. For advertising queries, contact IGA’s Barbara Wiest.