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IGA Minute

FROM THE DESK OF...

John Ross

IGA CEO John Ross

Media 101

Today, there are so many ways to advertise your store. From traditional—newspaper, TV, radio, direct mail—to new media—social, Google, email, web—choosing which medium to advertise on is complicated. With IGA’s FREE National Digital Ad launch just days away, IGA CEO John Ross shares a formula to help you get the most from your modern media plan.

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FEATURED STORY

The Connected Shopper

6 Simple Steps for Connecting with the Connected Shopper
by Carlie Wagner

Digitally connected shoppers tend to be higher-income and higher-spending customers who value unique and personalized shopping experiences—traits that make them a particularly valuable target market for hyper-local, independent grocers. So how do you draw connected shoppers from the online world into your store? Check out these 6 simple steps for connecting with the connected shopper.

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MARKETING MINUTE

National Digital Ad

Here's Your National Ad Checklist!

Starting Sunday, October 7th, every IGA store in the U.S. will be automatically included in the IGA National Digital Ad at no additional cost from IGA. And with just days to go, now’s the time to start planning to share the excitement with your associates and shoppers! Here are seven steps you need to take by October 7th. 
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BEST PRACTICES

Line of cars heading in to gas station

Fuel Rewards Lead to Big Sales in Both Fuel and Food
by Jake Jennings and Mickey Lawson

Learn how to better compete on price with a fuel rewards program that can increase sales in both your center store and perishable departments.

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Best Practices

Have a Best Practice of Your Own?

We want to hear it! Share your best practice today.
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NEWS YOU NEED

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Treat Yourself this Halloween

Share this blog with shoppers with just a click of a button.

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SHAREABLE SHOPPER SOLUTIONS

News You Need
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About the IGA Minute

Welcome to The IGA Minute, the weekly newsletter that gives you the IGA news you need the way you want it. Only have a minute? Scan the lead page for a quick overview of important news. Have more time? Click "a minute more" to get the full scoop. 

Have an idea for content or questions about the editorial calendar? Email Ashley Page, editor of The IGA Minute. For advertising queries, contact IGA’s Barbara Wiest.