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IGA Minute


John Ross

IGA CEO John Ross

Media 101

Today, there are so many ways to advertise your store. From traditional—newspaper, TV, radio, direct mail—to new media—social, Google, email, web—choosing which medium to advertise on is complicated. With IGA’s FREE National Digital Ad launch just days away, IGA CEO John Ross shares a formula to help you get the most from your modern media plan.

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The Connected Shopper

6 Simple Steps for Connecting with the Connected Shopper
by Carlie Wagner

Digitally connected shoppers tend to be higher-income and higher-spending customers who value unique and personalized shopping experiences—traits that make them a particularly valuable target market for hyper-local, independent grocers. So how do you draw connected shoppers from the online world into your store? Check out these 6 simple steps for connecting with the connected shopper.

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Town Hall Road Show

Taking the IGA Town Hall on the Road!

Each Tuesday in October, IGA CEO John Ross will be traveling to a different city to host an in-person Town Hall Road Show, meeting with existing and prospective IGA members. RSVP TODAY to join us in a city near you!

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National Digital Ad

Here's Your National Ad Checklist!

Starting Sunday, October 7th, every IGA store in the U.S. will be automatically included in the IGA National Digital Ad at no additional cost from IGA. And with just days to go, now’s the time to start planning to share the excitement with your associates and shoppers! Here are seven steps you need to take by October 7th. 
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Line of cars heading in to gas station

Fuel Rewards Lead to Big Sales in Both Fuel and Food
by Jake Jennings and Mickey Lawson

Learn how to better compete on price with a fuel rewards program that can increase sales in both your center store and perishable departments.

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Best Practices

Have a Best Practice of Your Own?

We want to hear it! Share your best practice today.
Share Now


Sponsored by AR Marketing
IGA Social
The NEW IGA Social: Low Cost, High Return

Learn how IGA has leveraged our size and scale to secure a NEW national contract that makes AR Marketing’s world-class social media support more affordable than ever before.

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The Bakers

Getting to Know IGA Retailers Gary & Terrie Baker

Tune in each week for a just-for-fun glimpse into the life of an IGA family member. You could be next!

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Treat Yourself this Halloween

Share this blog with shoppers with just a click of a button.

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IGA Rally 2019

Register Today for the 2019 IGA Global Rally!

Join us this coming February for the IGA Global Rally and The NGA Show in sunny San Diego! Register today to attend these two great events at one great price!

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IGA CEO John Ross Named a Grocery Game Changer

Winsight Grocery Business has named IGA CEO John Ross one of 18 Grocery Game Changers, representing a new breed of grocery groundbreakers who are helping to redefine their companies’ infrastructure, culture and overall mindset with transformative ideas.

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News You Need

News You Need for the Week

Get full value from your IGA membership. Find out everything you need to know to participate in this week’s programs and events.
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News You Need

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About the IGA Minute

Welcome to The IGA Minute, the weekly newsletter that gives you the IGA news you need the way you want it. Only have a minute? Scan the lead page for a quick overview of important news. Have more time? Click "a minute more" to get the full scoop. 

Have an idea for content or questions about the editorial calendar? Email Ashley Page, editor of The IGA Minute. For advertising queries, contact IGA’s Barbara Wiest.