Connected shoppers are customers who value personalized shopping experiences—which makes them a valuable target market for grocers.
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FROM THE DESK OF...
IGA CEO John Ross
Media 101
Today, there are so many ways to advertise your store. From traditional—newspaper, TV, radio, direct mail—to new media—social, Google, email, web—choosing which medium to advertise on is complicated. With IGA’s FREE National Digital Ad launch just days away, IGA CEO John Ross shares a formula to help you get the most from your modern media plan.
FEATURED STORY
6 Simple Steps for Connecting with the Connected Shopper by Carlie Wagner
Digitally connected shoppers tend to be higher-income and higher-spending customers who value unique and personalized shopping experiences—traits that make them a particularly valuable target market for hyper-local, independent grocers. So how do you draw connected shoppers from the online world into your store? Check out these 6 simple steps for connecting with the connected shopper.
IGA EVENTS
Taking the IGA Town Hall on the Road!
Each Tuesday in October, IGA CEO John Ross will be traveling to a different city to host an in-person Town Hall Road Show, meeting with existing and prospective IGA members. RSVP TODAY to join us in a city near you!
MARKETING MINUTE
Here's Your National Ad Checklist!
Starting Sunday, October 7th, every IGA store in the U.S. will be automatically included in the IGA National Digital Ad at no additional cost from IGA. And with just days to go, now’s the time to start planning to share the excitement with your associates and shoppers! Here are seven steps you need to take by October 7th.
BEST PRACTICES
Fuel Rewards Lead to Big Sales in Both Fuel and Food by Jake Jennings and Mickey Lawson
Learn how to better compete on price with a fuel rewards program that can increase sales in both your center store and perishable departments.
Have a Best Practice of Your Own?
We want to hear it! Share your best practice today.
RED OVAL ROUNDUP
Sponsored by AR Marketing
The NEW IGA Social: Low Cost, High Return
Learn how IGA has leveraged our size and scale to secure a NEW national contract that makes AR Marketing’s world-class social media support more affordable than ever before.
RETAIL TALES
Getting to Know IGA Retailers Gary & Terrie Baker
Tune in each week for a just-for-fun glimpse into the life of an IGA family member. You could be next!
SHAREABLE SHOPPER SOLUTIONS
Treat Yourself this Halloween
Share this blog with shoppers with just a click of a button.
IGA GLOBAL RALLY
Register Today for the 2019 IGA Global Rally!
Join us this coming February for the IGA Global Rally and The NGA Show in sunny San Diego! Register today to attend these two great events at one great price!
INDUSTRY HAPPENINGS
IGA CEO John Ross Named a Grocery Game Changer
Winsight Grocery Business has named IGA CEO John Ross one of 18 Grocery Game Changers, representing a new breed of grocery groundbreakers who are helping to redefine their companies’ infrastructure, culture and overall mindset with transformative ideas.
NEWS YOU NEED
News You Need for the Week
Get full value from your IGA membership. Find out everything you need to know to participate in this week’s programs and events.
Welcome to The IGA Minute, the weekly newsletter that gives you the IGA news you need the way you want it. Only have a minute? Scan the lead page for a quick overview of important news. Have more time? Click "a minute more" to get the full scoop.
Have an idea for content or questions about the editorial calendar? EmailAshley Page, editor of The IGA Minute. For advertising queries, contact IGA’s Barbara Wiest.
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