Everything You Need to Know about the IGA Recipe Club
See how the IGA Recipe Club—a new customer-targeted newsletter delivering recipes to shoppers' inboxes twice a month—works together with the Family Meals Made Easy! in-store display program to help shoppers feel smarter about their shopping decisions and get fresh, fast, and easy meals on the table during the pandemic and beyond.
The plant-based food business is growing by 5.6% annually with an anticipated $2 billion in NEW category sales over the next 6 years. We spoke with Mike Browne of Kellogg’s USA about the explosive growth of plant-based meat products, plus marketing and merchandising tips that retailers can use to appeal to the growing number of flexitarian households. Watch the interview for details or read on for key insights into the category.
MARKETING MINUTE
Promoting the New Look of IGA Exclusive Brands with the Family Meals Made Easy Sweepstakes
Now through November 13, 2020, shoppers can submit their original recipes on IGA.com featuring at least one IGA Exclusive Brand product for a chance to win instant prizes, or one of two grand prizes that include a $1,000 Visa gift card and a $1,000 donation to a local food bank of their choice. Click below for resources to promote the sweepstakes to your shoppers.
SHOPPER SOLUTIONS
Budget Friendly Meal with IGA
As a part of the IGA Exclusive Brand label redesign rollout, IGA contracted the help of five influencers who live in IGA communities, often shop in IGA stores, and have well-established recipe blogs with huge followings. When these influencers talk--or in this case, blog--IGA shoppers listen, and this is your opportunity to get their blogs in front of your shoppers. Click the button below to share this original recipe featuring IGA Brand product from Lex Eat!
IGA GLOBAL RALLY: SAVE THE DATE!
IGA Global Rally goes virtual in November
IGA's annual Global Rally will be taking place this Nov. 10 as a virtual event, and everyone is invited to attend! Find out what you need to know about the Rally and the new format designed to benefit busy retailers.
COVID-19 RESOURCE
Forecast Your Local COVID-19 Impact with Oliver Wyman's Pandemic Navigator
With COVID-19 cases again on the rise, Oliver Wyman is helping IGA retailers prepare by making its COVID-19 Pandemic Navigator available to the entire Alliance. IGA retailers can use Oliver Wyman's Pandemic Navigator to forecast new cases in their county and make business, staffing, and supply decisions accordingly.
Welcome to The IGA Minute, the weekly newsletter that gives you the IGA news you need the way you want it. Only have a minute? Scan the lead page for a quick overview of important news. Have a bit more time? Click "a minute more" to get the full scoop. Subscribe Here!