---
title: "The IGA Minute: Introducing the Family Meals Made Easy Sweepstakes!"
description: Learn how IGA is meeting shopper needs and driving sales of IGA Exclusive Brand products with the IGA Family Meals Made Easy sweepstakes!
---

Learn how IGA is meeting shopper needs and driving sales of IGA Exclusive Brand products with the IGA Family Meals Made Easy sweepstakes!

| View in browser September 10, 2020 FROM THE DESK OF IGA CEO John Ross Dive into retail with IGA and NGA presidents   IGA's John Ross joined NGA's Greg Ferrara recently in a panel discussion to share independent retailer insights during ECRS' virtual conference, Ignite 2020. Community relationships, supply chain issues, and e-commmerce were among the hot topics the expert panelists discussed. Watch the full session to uncover post-COVID opportunities for independent retailers. FEATURED STORY Introducing the Family Meals Made Easy Sweepstakes!   Cooking fatigue and financial concerns have taken center stage in American families' lives, which means now more than ever before, shoppers are looking for the inspiration and motivation they need to create healthy, budget-friendly meals for their families. Learn how IGA is meeting shopper needs and driving sales of IGA Exclusive Brand products with the IGA Family Meals Made Easy Sweepstakes.  MARKETING MINUTE Order your IGA Exclusive Brand visual merchandising kit!   The IGA Exclusive Brand merchandising kit is now available to help IGA retailers tell the unique story of the IGA Exclusive Brand product line and increase store sales. A variety of signage can be ordered in the core kit, including window signs, hanging signs, stanchion signs and aisle blades. Learn more and order your new IGA Exclusive Brand visual merchandising kit today!  RED OVAL ROUNDUP Welcoming The Pictsweet Company to the IGA Red Oval Family!   IGA's Red Oval Family brings together a wide range of manufacturers and service providers to aid IGA independent retailers and help the IGA brand grow and thrive. Today, we continue that over 30-year tradition as we welcome The Pictsweet Company to the IGA family as a Red Oval Partner.  COVID-19 RESOURCE Back-to-school shopping negatively affected   Brick and mortar store growth has remained steady since hitting a peak in July, while online sales continue to report strong growth. Back-to-school sales were negatively affected by COVID for both school and lunch supplies. Find out the latest consumer shopping patterns.  IN THE NEWS How has the pandemic changed independent grocers? (Winsight Grocery Business) Karns Foods thrives on meat department, which has grown (The Shelby Report) Are deli self-serve hot bars a thing of the past? (Supermarket News) Amazon opens second Go Grocery store (Grocery Dive) New opportunities to engage older consumers in online grocery shopping (Forbes) Honoring grocery store workers (Winsight Grocery Business) Sustainability takes center stage (Progressive Grocer) About the IGA Minute   Welcome to The IGA Minute, the weekly newsletter that gives you the IGA news you need the way you want it. Only have a minute? Scan the lead page for a quick overview of important news. Have a bit more time? Click "a minute more" to get the full scoop. Subscribe Here!   Don't forget to follow us on: Facebook  \|  LinkedIn   Have an idea for content or questions about the editorial calendar? Email Ashley Page, content editor of The IGA Minute. For advertising queries, contact Jessica Vician.  Refer Your Friends! Share with your friends on social media IGA Inc., 8745 West Higgins Road, STE 350, Chicago, IL 60631, United States Unsubscribe Manage preferences |
| --- |