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FROM THE DESK OF...

IGA CEO John Ross

A Reinvigorated Relationship with IGA Red Oval Manufacturing Partners

Drive traffic and sales with more new product launches, category insights, and IGA-exclusive promotions for IGA retailers. IGA CEO John Ross shares his vision for a reinvigorated relationship with IGA Red Oval manufacturing partners.

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FEATURED STORY

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Cracking the Code on Meal Solutions
by Rachel Sobel, contributing writer

Compete with meal kits and help shoppers answer “what’s for dinner tonight” with meal solutions focused on value, variety, and convenience.

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IGA EVENTS

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Taking the IGA Town Hall on the Road!

Each Tuesday in October, IGA CEO John Ross will be traveling to a different city to host an in-person Town Hall Road Show, meeting with existing and prospective IGA members. RSVP TODAY to join us in a city near you!

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MARKETING MINUTE

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Here's Your National Ad Checklist!

Starting Sunday, October 7th, every IGA store in the U.S. will be automatically included in the IGA National Digital Ad at no additional cost from IGA. And with just THREE WEEKS to go, now’s the time to start planning to share the excitement with your associates and shoppers! Here are six steps you need to take by October 7th. 
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BEST PRACTICES

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How 85-Year-Old Recipes Still Turn a Tidy Profit
by Laurel Grocery

Learn how original, store-made recipes can delight your shoppers for decades and bring in steady profits for the store.

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Have a Best Practice of Your Own?

We want to hear it! Share your best practice today.
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RED OVAL ROUNDUP

Sponsored by Pinnacle Foods
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IGA Learning Bites: Duncan Hines’ Perfect Size for 1

Introducing IGA Learning Bites—a video training series that delivers category insights and merchandising and marketing tips around new Red Oval partner products. First up? Duncan Hines’ Perfect Size for 1, a microwavable, single-sized mug cake with 15 percent growth month to month since its introduction.

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INSTITUTE INSIGHTS

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The IGA Coca-Cola Institute Wins National Award for Training

Congratulations to the IGA Coca-Cola Institute, winner of the 2018 Brandon Hall Group Bronze Award for Excellence.

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RETAIL TALES

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Getting to Know IGA Retailer Bill Price

Tune in each week for a just-for-fun glimpse into the life of an IGA family member. You could be next!

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SHAREABLE SHOPPER SOLUTIONS

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Simple Meals for Busy Days

Share this blog with shoppers with just a click of a button.

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NEWS YOU NEED

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News You Need for the Week

Get full value from your IGA membership. Find out everything you need to know to participate in this week’s programs and events.
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Cut to the Chase with Quick
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About the IGA Minute

Welcome to The IGA Minute, the weekly newsletter that gives you the IGA news you need the way you want it. Only have a minute? Scan the lead page for a quick overview of important news. Have more time? Click "a minute more" to get the full scoop. 

Have an idea for content or questions about the editorial calendar? Email Ashley Page, editor of The IGA Minute. For advertising queries, contact IGA’s Barbara Wiest.