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IGA Minute

FROM THE DESK OF...

John Ross

IGA CEO John Ross

The Lure of Local

Shoppers' shift toward “local” is driving key initiatives in grocery, with big chain players customizing assortments, pricing, and services to capitalize on the trend. IGA CEO John Ross shares plans to help IGA retailers claim their natural advantage by making the most of their authentic local identity.

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FEATURED STORY

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IGA’s National Retailer Advisory Board Weighs in on Core Initiatives in Action
by IGA News

From new “Local Equals Fresh” merchandising and a new private label look to social media, best practices, and a national digital ad, IGA’s 2018 core initiatives promise to help IGA retailers cement their local identities, build their businesses, and increase sales. See how National Retailer Advisory Board feedback and in-store testing are setting these programs up for success.

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MARKETING MINUTE

National Digital Ad

Here's Your National Ad Checklist!

Starting Sunday, October 7th, every IGA store in the U.S. will be automatically included in the IGA National Digital Ad at no additional cost from IGA. And with under TWO WEEKS to go, now’s the time to start planning to share the excitement with your associates and shoppers! Here are six steps you need to take by October 7th. 
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BEST PRACTICES

Best Practices

Triple Your Sales with a Monthly 10% Off Day

Learn how Harvest Market IGA draws in 1,000 extra customers and triples their sales with a monthly 10 percent off day promotion.

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Best Practices

Have a Best Practice of Your Own?

We want to hear it! Share your best practice today.
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NEWS YOU NEED

Better Breakfast

Five Tips for a Better Breakfast

Share this blog with shoppers with just a click of a button.

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SHAREABLE SHOPPER SOLUTIONS

News You Need
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About the IGA Minute

Welcome to The IGA Minute, the weekly newsletter that gives you the IGA news you need the way you want it. Only have a minute? Scan the lead page for a quick overview of important news. Have more time? Click "a minute more" to get the full scoop. 

Have an idea for content or questions about the editorial calendar? Email Ashley Page, editor of The IGA Minute. For advertising queries, contact IGA’s Barbara Wiest.