Shoppers shift toward “local” is driving key initiatives in grocery, with big chain players customizing assortments, pricing, and services.
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FROM THE DESK OF...
IGA CEO John Ross
The Lure of Local
Shoppers' shift toward “local” is driving key initiatives in grocery, with big chain players customizing assortments, pricing, and services to capitalize on the trend. IGA CEO John Ross shares plans to help IGA retailers claim their natural advantage by making the most of their authentic local identity.
FEATURED STORY
IGA’s National Retailer Advisory Board Weighs in on Core Initiatives in Action by IGA News
From new “Local Equals Fresh” merchandising and a new private label look to social media, best practices, and a national digital ad, IGA’s 2018 core initiatives promise to help IGA retailers cement their local identities, build their businesses, and increase sales. See how National Retailer Advisory Board feedback and in-store testing are setting these programs up for success.
IGA EVENTS
Taking the IGA Town Hall on the Road!
Each Tuesday in October, IGA CEO John Ross will be traveling to a different city to host an in-person Town Hall Road Show, meeting with existing and prospective IGA members. RSVP TODAY to join us in a city near you!
MARKETING MINUTE
Here's Your National Ad Checklist!
Starting Sunday, October 7th, every IGA store in the U.S. will be automatically included in the IGA National Digital Ad at no additional cost from IGA. And with under TWO WEEKS to go, now’s the time to start planning to share the excitement with your associates and shoppers! Here are six steps you need to take by October 7th.
BEST PRACTICES
Triple Your Sales with a Monthly 10% Off Day
Learn how Harvest Market IGA draws in 1,000 extra customers and triples their sales with a monthly 10 percent off day promotion.
Have a Best Practice of Your Own?
We want to hear it! Share your best practice today.
RED OVAL ROUNDUP
Sponsored by Midwest Dairy
Navigating Dairy Department Innovation
Spend a minute with Midwest Dairy for insights on dairy department innovation.
RETAIL TALES
Getting to Know IGA Retailer Kim Brackett
Tune in each week for a just-for-fun glimpse into the life of an IGA family member. You could be next!
SHAREABLE SHOPPER SOLUTIONS
Five Tips for a Better Breakfast
Share this blog with shoppers with just a click of a button.
NEWS YOU NEED
News You Need for the Week
Get full value from your IGA membership. Find out everything you need to know to participate in this week’s programs and events.
Welcome to The IGA Minute, the weekly newsletter that gives you the IGA news you need the way you want it. Only have a minute? Scan the lead page for a quick overview of important news. Have more time? Click "a minute more" to get the full scoop.
Have an idea for content or questions about the editorial calendar? EmailAshley Page, editor of The IGA Minute. For advertising queries, contact IGA’s Barbara Wiest.
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