---
title: "Building a Brand: Part I"
description: How can IGA retailers work their brands to ensure they are healthy, growing, and winning? In this first of three articles, IGA CEO John Ross shows how to build a strategy for improving your brands.
---

[IGA | Insights ](https://www.iga.com/insights)

# [Building a Brand: Part I](https://www.iga.com/insights/building-a-brand-part-i)

 Written by [John Ross](https://www.iga.com/insights/author/john-ross) | Jan 22, 2020 10:15:28 PM

[View full post](https://www.iga.com/insights/building-a-brand-part-i)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "John Ross"
  },
  "dateModified" : "2020-02-07T18:44:27.641Z",
  "datePublished" : "2020-01-22T22:15:28Z",
  "headline" : "Building a Brand: Part I",
  "image" : {
    "@type" : "ImageObject",
    "height" : 600,
    "url" : "https://www.iga.com/hubfs/Newsletters/_archive/IGA%20Minute/2020/012320/FDO-LocalEqualsFresh-1200x600.png",
    "width" : 1200
  },
  "mainEntityOfPage" : "https://www.iga.com/insights/building-a-brand-part-i",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Insights"
  }
}
```