---
title: Get Shoppers Tournament Ready With These Slam Dunk Resources
description: IGA has launched the Slam Dunk Snacking campaign, sponsored by Nabisco, to help independent grocers cater to their passionate basketball fans this month. 
image: https://www.iga.com/hubfs/Newsletters/_archive/IGA%20Minute/2024/032124/IGA%20Slam%20Dunk%20Snacking%20LOGO%201200.jpg
---

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 1 min read

# Get Shoppers Tournament Ready With These Slam Dunk Resources

 Written by [IGA News](https://www.iga.com/insights/author/iga-news)

 Mar 19, 2024

It's March, which means it's time for some Slam Dunk Snacking! With college basketball tournaments aplenty, help your shoppers host the best watch parties with delicious bite-sized appetizers, ice-cold drinks, and gooey dips.

IGA has launched the Slam Dunk Snacking campaign, sponsored by Coca-Cola, Anheuser-Busch, Mondelēz, Powerade, Southern Recipe, Hershey's and Unilever, to help independent grocers cater to their passionate basketball fans this month. 

You will find a dedicated gatefold in the National Digital Ad with savings, sweepstakes, and inspiration for shopper watch parties (see preview below).

![Slam Dunk Snacking Gatefold 2024](https://www.iga.com/hs-fs/hubfs/Newsletters/_archive/IGA%20Minute/2024/032124/Slam%20Dunk%20Snacking%20Gatefold%202024.gif?width=800&height=400&name=Slam%20Dunk%20Snacking%20Gatefold%202024.gif)*The Slam Dunk Snacking gatefold in the National Digital Ad.*

 Shoppers can also access [*Slam Dunk Snacking*](https://www.iga.com/shopper-solutions/slam-dunk-snacking), a blog that offers tips to ensure the watch party has the right mix of snacks and drinks, from hot and cold appetizers and dips to mains that feed a crowd. Retailers can easily share the blog with shoppers on their social media pages and through their own email marketing to help shoppers make good game-time decisions and promote their offerings. 

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