Get Shoppers Tournament Ready With These Slam Dunk Resources

Mar 19, 2024

It's March, which means it's time for some Slam Dunk Snacking! With college basketball tournaments aplenty, help your shoppers host the best watch parties with delicious bite-sized appetizers, ice-cold drinks, and gooey dips.

IGA has launched the Slam Dunk Snacking campaign, sponsored by Coca-Cola, Anheuser-Busch, Mondelēz, Powerade, Southern Recipe, Hershey's and Unilever, to help independent grocers cater to their passionate basketball fans this month. 

You will find a dedicated gatefold in the National Digital Ad with savings, sweepstakes, and inspiration for shopper watch parties (see preview below).

Slam Dunk Snacking Gatefold 2024The Slam Dunk Snacking gatefold in the National Digital Ad.

Shoppers can also access Slam Dunk Snacking, a blog that offers tips to ensure the watch party has the right mix of snacks and drinks, from hot and cold appetizers and dips to mains that feed a crowd. Retailers can easily share the blog with shoppers on their social media pages and through their own email marketing to help shoppers make good game-time decisions and promote their offerings. 

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