It's March, which means it's time for some Slam Dunk Snacking! With college basketball tournaments aplenty, help your shoppers host the best watch parties with delicious bite-sized appetizers, ice-cold drinks, and gooey dips.
IGA has launched the Slam Dunk Snacking campaign, sponsored by Coca-Cola, Anheuser-Busch, Mondelēz, Powerade, Southern Recipe, Hershey's and Unilever, to help independent grocers cater to their passionate basketball fans this month.
You will find a dedicated gatefold in the National Digital Ad with savings, sweepstakes, and inspiration for shopper watch parties (see preview below).
Shoppers can also access Slam Dunk Snacking, a blog that offers tips to ensure the watch party has the right mix of snacks and drinks, from hot and cold appetizers and dips to mains that feed a crowd. Retailers can easily share the blog with shoppers on their social media pages and through their own email marketing to help shoppers make good game-time decisions and promote their offerings.