---
title: Get Shoppers Tournament Ready With These Slam Dunk Resources
description: IGA has launched the Slam Dunk Snacking campaign, sponsored by Nabisco, to help independent grocers cater to their passionate basketball fans this month. 
---

[IGA | Insights ](https://www.iga.com/insights)

# [Get Shoppers Tournament Ready With These Slam Dunk Resources](https://www.iga.com/insights/get-shoppers-tournament-ready-with-these-slam-dunk-resources)

 Written by [IGA News](https://www.iga.com/insights/author/iga-news) | Mar 19, 2024 6:02:25 PM

It's March, which means it's time for some Slam Dunk Snacking! With college basketball tournaments aplenty, help your shoppers host the best watch parties with delicious bite-sized appetizers, ice-cold drinks, and gooey dips.

IGA has launched the Slam Dunk Snacking campaign, sponsored by Coca-Cola, Anheuser-Busch, Mondelēz, Powerade, Southern Recipe, Hershey's and Unilever, to help independent grocers cater to their passionate basketball fans this month. 

You will find a dedicated gatefold in the National Digital Ad with savings, sweepstakes, and inspiration for shopper watch parties (see preview below).

*The Slam Dunk Snacking gatefold in the National Digital Ad.*

 Shoppers can also access [*Slam Dunk Snacking*](https://www.iga.com/shopper-solutions/slam-dunk-snacking), a blog that offers tips to ensure the watch party has the right mix of snacks and drinks, from hot and cold appetizers and dips to mains that feed a crowd. Retailers can easily share the blog with shoppers on their social media pages and through their own email marketing to help shoppers make good game-time decisions and promote their offerings. 

[View full post](https://www.iga.com/insights/get-shoppers-tournament-ready-with-these-slam-dunk-resources)

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