---
title: Going Digital
description: IGA CEO John Ross and IGA Retailer Rich Chadwick talk going digital and using rich media content to motivate purchase decisions in an interview at the Supervalu National Expo.
---

[IGA | Insights ](https://www.iga.com/insights)

# [Going Digital](https://www.iga.com/insights/going-digital)

 Written by [John Ross](https://www.iga.com/insights/author/john-ross) | Oct 17, 2018 3:51:51 PM

IGA CEO John Ross and IGA Retailer Rich Chadwick talk going digital and using rich media content to motivate purchase decisions in an interview at the Supervalu National Expo.

 

 

Did you know IGA offers a number of ways for you to connect with shoppers digitally?

- **[Promote your National Digital Ad](https://www.iga.com/corporate/programs/marketing/national-digital-ad)** to bring IGA-exclusive digital savings to your shoppers
- Share rich media content (articles, recipes, and blogs) from the** homepage of [www.IGA.com](http://www.IGA.com) **on your social media pages with the click of a button
- Get world-class, low cost social media with **[IGA Social](https://www.iga.com/corporate/programs/marketing/social-media)**

Want to learn more about John Ross’ plans for IGA’s digital future? Read** *[IGA’s CEO is Bringing Independents into the New Age](https://www.iga.com/corporate/news/press-room/igas-ceo-is-bringing-independents-into-the-new-age)***, a recent interview published in **[Grocery Dive](https://www.grocerydive.com/news/igas-ceo-is-bringing-independents-into-the-new-age/539888/)**.

[View full post](https://www.iga.com/insights/going-digital)

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