As with their own food and even beauty and household cleaning products, consumers are paying attention to the ingredients in their pet’s food. Which means that ingredients and formulations associated with broader health and wellness trends are the way forward for innovation in the space. Check out the infographic for more on these broader trends in pet, and be sure to read 5 Tips For Growing Pet Care Profits to find out how you can tie these ingredients and trends to bigger growth for your business.
Have questions? Contact me directly for more information at laura.hansen@nielsen.com.