The community has always been at the heart of business for independent grocers. It’s familiar greetings, personalized service, and the deep-rooted relationships that national chains simply can’t replicate. Yet, the challenge of competing with the chains’ vast technological resources has been a constant uphill battle.
That chapter is closing.
IGA's Red Oval Partner RSA America is ready to empower IGA members' unique strengths with enterprise-level tools designed to amplify the very things that make you indispensable.
While large chains operate on scale, independent grocers thrive on connection. Our partnership is built on a simple, powerful idea: what if you could offer the hyper-personalized service your shoppers love, backed by the same sophisticated technology that drives the biggest names in retail?
RSA America makes that possible, as we’ve moved beyond just closing the technology gap. We provide a suite of solutions designed to work together to drive growth, operational efficiency, and most importantly, deeper customer loyalty.
1. Loyalty Programs That Work
True loyalty is built on more than transactions; it's about recognition and value. RSA America's loyalty platform is engineered to help you cultivate that, achieving a remarkable 93% conversion rate. The result? Loyal customers who spend up to 67% more, transforming occasional shoppers into devoted advocates for your store.
2. Loyalty Reimagined: A Native App for Deeper Connection
Our loyalty solution goes beyond the generic points offered by many other programs. It includes targeted digital promotions powered by purchase data and includes a dedicated white-label mobile app that puts your store directly in customers' pockets, creating a personalized engagement channel that builds lasting relationships.
3. Make Smarter Decisions with AI-Driven Insight
Imagine having a data scientist on your team. With Autopilot AI, our intuitive dashboard, you essentially do, as it translates complex data into actionable, real-time insights.
Use Autopilot AI to fuel shopper engagement using hyper-targeted digital promotions. Use purchase data to automatically deliver personalized offers like pairing a customer’s favorite bread with deli meat or sending a Friday night fried chicken special. This precision helps shoppers feel known and valued and more connected to your store.
From optimizing inventory to reducing waste and improving margins, you receive AI-powered recommendations that make smart decision-making simple.
4. Unlock High-Margin Revenue with Retail Media
Your store is more than a retail space, it’s a powerful media network. RSA America's retail media solutions allow you to monetize your digital and physical footprint by offering brands premium advertising placements. This creates a powerful, high-margin revenue stream that boosts your profitability without relying on selling a single additional product.
5. Streamline Collaboration with BrandAiQ
Say goodbye to the chaos of endless emails and disconnected systems for managing CPG promotions. BrandAiQ simplifies collaboration, making it effortless to coordinate campaigns, share assets, and execute promotions seamlessly with your brand partners.
6. Drive In-store Traffic with Strategic E-Commerce
Your online platform shouldn't replace your store; it should fuel it. Use eCommerce to strategically drive traffic to your high-margin, destination departments.
A simple, targeted offer like a promo for a made-to-order deli sandwich or freshly prepared pizza added to an online grocery order converts a routine pickup into an incremental sale. This reminds customers of the unique, ready-to-eat offerings that make your store a community essential.
Customers browse weekly ads, clip digital coupons, and manage their loyalty account in one place, increasing engagement with every visit.
By combining eCommerce convenience with the irresistible pull of fresh departments and a dedicated app, you create a powerful ecosystem where digital and physical retail work together to grow sales and solidify your place as the heart of the community.
RSA America’s most significant advantage is simplicity. Instead of juggling multiple vendors, struggling with complex integrations, and navigating separate support lines, you now have a single, centralized partner.
We believe powerful technology shouldn't require a complicated setup. There’s no expensive hardware to buy and no drawn-out installation process. We can have your store fully operational in a matter of weeks, delivering tangible benefits to your business and your customers almost immediately.
RSA America’s alliance with IGA signals a turning point. With RSA America, you gain a platform that rivals the national chains, coupled with the dedicated support and understanding that a true partner provides.
The desire to shop local has never been stronger. It’s time to meet that demand with an experience that is both personally connected and powerfully enabled.
We are thrilled to learn more about your store, your community, and your vision for the future. Our team will be reaching out soon, but please don’t wait for us. We invite you to contact us directly to start a conversation about your success.
Ravi Achanta, CEO | ravi@rsaamerica.com
Rob Belcore, CCO | rob@rsaamerica.com
Thank you for welcoming us to the IGA family. We are honored to be on this journey with you and are wholly committed to helping your business not just compete but thrive.
Catch RSA America at The NGA Show in Las Vegas, February 1-3, 2026 at Booth 2141 and see Achanta and Belcore present at Sunday's panel discussion during the Technology Innovation Forum at 10:00 a.m.