---
title: IGA CEO John Ross Talks Pricing Options During a Crisis
description: IGA CEO John Ross discusses pricing strategies for long-term loyalty—especially on in-demand commodities like eggs. 
---

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# [IGA CEO John Ross Talks Pricing Options During a Crisis](https://www.iga.com/insights/iga-ceo-john-ross-talks-pricing-options-during-a-crisis)

 Written by [John Ross](https://www.iga.com/insights/author/john-ross) | Apr 16, 2020 12:30:39 AM

Pricing fluctuations are common during crises, from natural disasters to health crises like the COVID-19 pandemic. IGA CEO John Ross discusses pricing strategies for long-term loyalty—especially on in-demand commodities like eggs—and offers ideas on how to thank shoppers for their loyalty once the pandemic subsides. 

 

[View full post](https://www.iga.com/insights/iga-ceo-john-ross-talks-pricing-options-during-a-crisis)

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